NIQ Hospitality Market Monitor Q2 2026
Britain’s number of licensed premises held steady in the second quarter of 2026 following a fast turnover of closures and openings, NIQ’s latest Hospitality Market Monitor reveals.
Data from NIQ, powered by CGA intelligence, shows there were 98,564 outlets at the end of June 2026. This is virtually identical to three months previously, and just 0.2% below the level of June 2025. The quarter-on-quarter performance is a modest improvement on a 0.3% decline between January and March.
Hospitality operators faced numerous challenges over the second quarter, including patchy consumer confidence and sustained inflation in costs, which was exacerbated by conflict in the Middle East. These pressures contributed to the closure of 1,839 outlets between March and June – equivalent to around 20 sites per day. However, many of these shuttered venues were swiftly reoccupied, and the number of new openings in the second quarter, 1,794, was only just short of the total closures.
NIQ’s Hospitality Market Monitor highlights particularly significant churn in the bar sector. Of Britain’s total of 4,695 bars at the end of June 2026, 515 – around one in nine – had opened their doors within the last 12 months. In the second quarter alone, 191 bars launched – equivalent to nearly 15 per week. Britain’s bar sector has now increased in size by 1.4% in the last year, and by 3.1% since the pre-COVID benchmark of March 2020.
The latest report also flags hospitality’s resilience in Britain’s city centres. While the sector as a whole has shrunk by 0.2% in the last 12 months the number of licensed premises in city centres has risen by 0.4%. Of the 20 British cities with the most outlets, 15 have been in net growth or flat. The fastest growing cities have been Liverpool (up 4.0%) and Brighton (up 2.2%). All 20 cities still have a smaller number of outlets than they did before COVID, but some are now very close to that marker.
Karl Chessell, Director – Hospitality Operators and Food, EMEA at CGA by NIQ, said:
“At a topline level it was a stable second quarter of 2026 for hospitality, but a flat number of outlets conceals a lot of changes and challenges beneath the surface. Fast turnover is a concerning sign of the fragility of businesses, but it is also a welcome indicator of the confidence of entrepreneurs and investors. With inflation and low spending confidence set to persist, stability in numbers will be hard to sustain. While the new Prime Minister’s announcement of cuts to Business Rates for pubs and clubs may prove to be a lifeline for some businesses on the edge, the sector still needs additional support to achieve long term stability.”
The Hospitality Market Monitor from NIQ provides exclusive quarterly analysis of the licensed sector across Britain, with breakdowns of openings and closures by region, channel, tenure and more. Its expert analysis of trends and developments helps operators, suppliers and investors assess opportunities and challenges across the sector.
About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
For more information, please visit www.niq.com.
Forward Looking Statement
This press release regarding Britain’s licensed premises may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “expects,” “anticipates,” “likely,” “may,” “poised to,”,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.
