Technology and Durables - Page 22 - NIQ

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30% of likely auto buyers say they are unfamiliar with or do not understand electric vehicle technology – GfK

Fourth wave and inflation hit consumer sentiment

Black Friday – Market for technical consumer goods defies rising prices, finishing 2021 strong

New GfK report captures latest US auto “intender” attitudes, actions around key car technologies

GfK challenges students to develop innovative shopper insights tools, techniques

Europeans have an average of €15,055 at their disposal in 2021

Consumer sentiment defies inflation

LGBTQ consumers poised to drive home and tech purchases in next 12 months

GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns

In the face of persistent vehicle shortages, more US consumers are opting to wait for the exact model, features they want

GfK US study reveals direct-to-consumer brands are big winners from past 6 months, challenging traditional models