Retail Media Intelligence
Powering ads that work for customers, retailers, and brands.
Increase your customers’ value and drive growth intelligently
NIQ Activate’s Retail Media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end-to-end solution for data management, automated activation, and measurement and attribution.
Our SaaS solution increases the return on ad spend (ROAS) by generating better engagement and increased wallet and basket size share, leading to a win-win-win solution for retailers, brands, and consumers.
- Power ads that truly work for your customers
- Enhance operational efficiency with an end-to-end solutions
- Create new revenue from data monetization and increased supplier funding
1
Insights hub
Identify opportunities for personalized ads that matter to your consumers, and measure their performance and ROI
2
Segmentation studio
Build precise targeting audiences in a couple of clicks across 1000s of customer attributes
3
Offer and Ad manager
Rapidly nominate, launch and manage ads and retail media campaigns in a few clicks and at scale
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022, 5 mins read
Analysis
More than monetization: Retail media is about deriving value from consumer insights
20 September 2022 , 5 mins read
Multimedia
NIQ + The CPG Guys Podcast Episode 2: The Retail Media Revolution
11 July 2023 , 2 mins read
Education
NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape
21 June 2022 , 5 mins read
Tips & tricks to take personalization to the next level
Watch the on-demand webinar to learn:
- The key metrics to watch when building your personalization program
- How can you optimize your marketing efforts by predicting demand, and understanding customers’ preferences
- The value of personalization in action, real life use case from our customers
Frequently Asked Questions
- How does NIQ Activate support the creation of a retail media network?
NIQ Activate provides retailers with an end-to-end retail media network solution, powered by AI to aggregate, segment, and activate first-party shopper data. The platform enables retailers to monetize Shopper insights by offering brands scalable targeting, activation, and measurement capabilities across owned and paid media.
- Why use NIQ Activate as a retail media platform?
NIQ Activate serves as a unified retail media platform that connects insights, audience activation, campaign management, and performance measurement. Built as a SaaS retail media solution, it simplifies operations and allows retailers and brands to collaborate efficiently while delivering measurable business outcomes.
- How does Retail Media Intelligence use AI to improve campaign performance?
Retail Media Intelligence uses AI to analyze shopper behavior, build high-value audiences, score ads in real time, and optimize media execution. These AI-powered capabilities help retail media networks improve relevance, increase ROAS, and ensure brands reach the right shoppers at the right moment.
- How quickly can retailers launch a retail media platform with NIQ Activate?
NIQ Activate is designed for fast time-to-value, enabling retailers to launch a fully operational retail media platform in approximately eight weeks. The scalable SaaS architecture and AI-driven automation help retailers accelerate monetization without heavy technical complexity.
- How does NIQ Activate measure retail media performance and ROI?
NIQ Activate closes the loop between exposure and purchase by providing AI-powered retail media measurement and attribution. This allows retail media networks and brands to clearly understand campaign performance, ROI, and contribution to sales across the retail environment.
- How does Retail Media Intelligence enable advanced audience targeting?
Retail Media Intelligence enables AI-powered audience modeling and segmentation using thousands of shopper attributes. These audiences integrate directly with activation channels, empowering retail media platforms to deliver highly personalized, relevant advertising experiences.
- Who benefits from using NIQ Activate Retail Media Intelligence?
Retailers benefit by scaling a profitable retail media network, while brands gain access to high-quality audiences and transparent measurement. NIQ Activate Retail Media Intelligence creates a collaborative environment where retailers, brands, and consumers all benefit from more relevant advertising.