Gain control of your future with trend analysis, identifying potential outcomes and improving predictive performance.
Your business needs the most realistic forward-looking view of always-changing market realities. Our projections are based on past and present business conditions, enabling you to accurately anticipate, plan, and react to changes that directly impact your goals.
With NielsenIQ Forecasting, you can determine realistic goals, identify benchmarks, and quantify components of growth. By better understanding internal and external effects on your business, you can prepare for potential changes and develop fully thought-out plans.
Iterate with multiple modeling techniques to determine optimal predictions and forecasting models.
Use different variables to predict performance outcomes.
Forecast for either total category or a single brand.
Discover how Abita Brewing used NIQ Byzzer to gain market insights, expand retail presence, and drive innovation in the craft beer industry.
In this webinar, brands and retailers can learn how to capitalize on the “Gen X decade.” Features insights from The X Factor, a report by NIQ and World Data Lab.
Uncover Gen X spending habits and consumer trends in 2025 with NIQ’s ‘The X Factor’ report—insights into this generation’s economic power.
This analysis, powered by NIQ's new Holiday Shopping Index, explores the effects of holiday-related consumer spending on CPG products.
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
