Analysis
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Campaign Amplifier
Discover powerful data analytics that measure the full effect of your brand campaigns and optimizer your cross-media spend for amplified results.
A unique brand campaign measurement tool that shows the impact of your brand building efforts
Brand building campaigns are a marketer’s most valuable investment for long-term sales growth. However, it’s increasingly difficult to gauge ad effectiveness and justify media spend in an age where human attention is harder to capture. To show results, marketers must cut through the attention barrier for maximum campaign exposure. GfK brand insights allow you to justify your digital ad spend for campaign optimization.
GfK Campaign Amplifier allows you to measure the full impact of your brand campaigns to defend your budget, amplify reach and frequency to out-market your competition, and multiply value with impactful creative that captures attention and drives positive brand associations.
Testimonials
An accurate way to measure your brand building media spend and optimizer ad effectiveness
GfK Campaign Amplifier allows you to measure the full impact of your brand campaigns to defend your budget, amplify reach and frequency to out-market your competition, and multiply value with impactful creative that captures attention and drives positive brand associations.
Scientifically linking ad exposure to mental states and true purchasing behavior
Probabilistic modeling matches human data with exposure data to bring you one source of truth linked to your KPIs. Ultimately, you can access the complete picture of your ad performance across channels.
Learn how the campaign performed against core brand KPIs through brand surveys that reveal the impact on consumer mental states. Discover if consumers exposed to your campaign buy more of your brand through GfK proprietary point-of-sales data.
Fully understand the ROI of your campaign to optimize channel efficiency and budget allocation through using online, offline, and unique data from bespoke GfK partnerships that open the walled gardens while respecting consumer privacy regulations.
End-to-end measurement
Know the true short and long-term impact of your campaigns through the integration of sales uplift, and exposure data.
Reach the right audience
Detailed audience and channel analytics allow you to optimize integrated media-mix strategy across digital and non-digital channels.
Integrity and privacy
Enjoy our bespoke partnerships that ensure ethical data sources, so you can prepare your business for a cookie-less world.
Always linked to your strategy
Ensure your advertising tactics achieve intended goals by linking sales and brand KPIs directly to your marketing and brand strategy KPIs
Solutions
GfK Marketing Mix Optimizer
Reaching your target consumers is harder than ever. Maximize your marketing ROI using advanced marketing mix modeling, a solution that quantifies your drivers of sales to understand its effectiveness across all channels.
Solutions
GfK Brand Architect
A powerful brand is key to thriving in a world with many options. A 360-degree understanding of your brand impact is vital to develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.
