Stay ahead with fact-based demand forecasting solutions
With GfK Supply Chain & Industry Market Analytics (SIMA), manufacturers and component suppliers can understand and anticipate future trends and sales patterns, and win in the TCG market with product and portfolio excellence.
By providing fact-based views around future sales, SIMA enables component suppliers to:
- Optimize production planning and inventory management processes
- Make informed decisions around technology and product development
- React to market changes in advance and drive strategic innovation
- Minimize future risks and costs and maximize opportunities
- Futureproof your business and outstrip the competition
Combining statistical forecasting with expert analysis and market evaluation
GfK SIMA’s three-step solution provides a unique demand forecasting service to the TCG industry. You will arm your company with the data you need to anticipate developments in the technology device marketplace and make accurate business decisions. What’s more, you will benefit from one-to-one support from your dedicated GfK SIMA expert.
Step 1: Forecast
GfK SIMA experts carry out powerful in-depth analysis of sell-out data from GfK’s Point of Sales (POS) panel
Step 2: Analyze
Research is combined with product lifecycle trends, market evaluation & external data points to provide a rationale
Step 3: Support
Regular conferences and briefing meetings, plus update calls and phone/email contact with your dedicated SIMA associate
GfK SIMA is available for:
Global and regional insights with expert analytical support
Accurate demand data from the world’s largest POS Panel
GfK’s POS Panel is the world’s largest, gathering data on more than 17 million products and over 100,000 distributors in 70 countries. GfK SIMA uses sell-out data from end consumers to analyze in-depth sales trends and provide current year + 3 year demand forecasts for the TCG component industry on global and regional levels
Advanced forecasting methodology to reflect industry realities
Statistical forecasting alone cannot give the full picture. GfK SIMA triangulates sell-out data with macro-economic factors and trends such as industry events, product launches, policy changes, new pricing strategies and technological advances, to adjust forecasts, add rationale and create advanced statistical models. Data can be refined by components and features to produce customized and highly specific predictive analyses.
Quality control by experienced global analysts
Our GfK SIMA associates are based in London, Tokyo, Seoul, Hong Kong, Guangzhou, and Taipei. With years of TCG industry and technology roadmap expertise, our diverse and talented team is a key strength, enabling us to work effectively with component suppliers and manufacturers across Asia, North America and Europe.
Customized services tailored to your requirements
GfK SIMA is available by monthly or quarterly subscription. Your package will consist of your selected components and the scope of categories and regions for which you require data. All services include a Base Package plus your choice of Add-ons, as shown below*.
- Smartphones
Report Frequency Monthly, 12 times/year Data Visibility Monthly Backdata Current – 3 Years Forecast Current + 3 Years Regional Breakdown Global ex-N.America
(Developed Asia, Emerging Asia, Western Europe, Central + Easter Europe, Latin America, Middle East + Africa)Form Factor Desktop PC and Mobile PC only
(Desktop PC = Desktop + AIO,
Mobile PC = Notebook +
Computing Tablet + Netbook)Deliverable 1. Excel Pivot Database: Sell Out Units, ASP and values
2. PDF Reports: Charts and written notes integrating data anlysis with market insights and newsAdd-ons Includes: Priceband
Digital Standard
Brand: Apple, Samsung, Chinese Brands, Other Brands
AP Vendor
AP Model
AP related features
NAND
DRAM
RF Transceiver Vendor + Model
Baseband Vendor + Model
PMIC Vendor + Model
Fingerprint Vendor + Model
NFC (Yes/No)
Camera Resolution (Rear, Mega Pixel)
Camera Resolution (Front, Mega Pixel)
Camera Image Sensor Vendor + Model (Rear, Front)
Camera Image Sensor Aperture
Multi Camera (# per smartphone)
Screen Resolution
Screen Size
Display Technology (OLED/LCD)
Full Screen (Yes/No)
Featurephone - TV
Report Frequency Monthly, 12 times/year Data Visibility Monthly Backdata Current – 3 Years Forecast Current + 3 Years Regional Breakdown Global excluding North America Deliverable 1. Excel Pivot Database: Sell Out Units, ASP and values
2. PDF Reports: Charts and written notes integrating data analysis with market insights and newsAdd-ons Includes: Technology: OLED, QD, Mini LED
Resolution: HD, FHD, 4K, 8K
Priceband
Brand
Display Size - PC/Tablet
Report Frequency Monthly, 12 times/year Data Visibility Monthly Backdata Current – 3 Years Forecast Current + 3 Years Regional Breakdown Global ex-N.America
(Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, Latin America, Middle East + Africa)Form Factor Desktop PC and Mobile PC only
(Desktop PC = Desktop + AIO,
Mobile PC = Notebook +
Computing Tablet + Netbook)Deliverable 1. Excel Pivot Database: Sell Out Units, ASP and values
2. PDF Reports: Charts and written notes integrating data analysis with market insights and newsAdd-ons Includes: CPU Vendor
CPU Processor Family / Microarchitecture
SSD/HDD/Hybrid
DRAM
OS
Priceband
Brand
Additional Form Factor
Gaming PC
Resolution
Screen Size - TWS
Report Frequency Monthly, 12 times/year Data Visibility Monthly Backdata Current – 3 Years Forecast Current + 3 Years Regional Breakdown Global
(Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)Form Factor True Wireless Stereos (& Headset for comparison) Deliverable 1. Excel Pivot Database: Sell Out Units, ASP and values
2. PDF Reports: Charts and written notes integrating data analysis with market insights and newsAdd-ons Includes: Priceband
Brand
NFC
Noise cancellation - Wearables
Report Frequency Monthly, 12 times/year Data Visibility Monthly Backdata Current – 3 Years Forecast Current + 3 Years Regional Breakdown Global
(Developed Asia, Emerging Asia, Western Europe, Central + Eastern Europe, North America, Latin America, Middle East + Africa)Form Factor Smart Watch Deliverable 1. Excel Pivot Database: Sell Out Units, ASP and values
2. PDF Reports: Charts and written notes integrating data analysis with market insights and newsAdd-ons Includes: Priceband
Brand
Digital Standard
NAND
DRAM
OLED/LCD
AP
* TWS and Wearable forecasting service starts from 2022. Please check the availability of Add-ons for these categories with your SIMA consultant, as we are in the process of adding the add-ons listed in the table. Additional add-ons currently available may differ from the table.