NIQ Activate Lite
A retail-ready, self‑serve, SaaS platform that simplifies smarter, faster growth – providing SMB retailers with analytics, supplier collaboration, and segmentation they need without enterprise complexity.
Smarter, faster‑growing retail — made simple.
NIQ Activate Lite is a self‑serve, purpose‑built retail analytics platform that unifies sales, loyalty, and inventory data into one intuitive space. Designed for small and mid‑size retailers, it delivers the essential insights needed to understand performance, know shoppers deeply, and collaborate effectively with suppliers to accelerate growth.
With a lean, standardized onboarding process, intuitive dashboards, and streamlined ongoing support, Activate Lite delivers powerful, enterprise‑grade intelligence in a simplified, easy‑to‑operate model. It’s everything SMBs need to unlock smarter decisions — without added complexity.
Live in Weeks
A fast, predictable onboarding journey with a standard data interface and guided steps gets you live in just 6–7 weeks.
Efficient Onboarding
A streamlined process combining clear touchpoints, self‑serve checklists, and zero custom development to keep setup simple.
Always‑On Support
A proactive support model blending in‑product learning, responsive technical help, and customer success guidance to keep you confident and effective.
Multi-Domain Analytics
Sales, basket, inventory, and shopper intelligence — unified in intuitive, visual reports designed for fast, confident decision‑making without the need for analyst support;
- Sales & Category Analytics (sales trends, store performance, suppliers’ category share)
- Basket Analytics (cross‑shop, loyalty, bundles, delist opportunities)
- Shopper & Brand Analytics (loyalty, churn, switching, trial & repeat)
- Supply Chain Analytics (availability, out‑of‑stocks, inventory gaps)
Segmentation Studio
Build powerful shopper segments in seconds through intuitive, easy‑to‑use tools that fuel more relevant offers, more accurate targeting, and stronger shopper loyalty.
- No SQL or technical skills needed
- Automated integration with NIQ Activate reporting
- Export-ready for marketing and CRM tools
Data Exporter
Your data — the way you want it, instantly. Export granular sales and loyalty data with full control over metrics, dimensions, and time periods:
- Build custom extracts for Excel or BI tools
- Choose from a large variety of sales and loyalty metrics
- Ideal for power users and analysts needing maximum flexibility
Retailers using NIQ Activate Lite achieve measurable growth through better insights, decisions, and collaboration:
3% sales growth
15% increase in share of wallet
by driving purchases in additional categories
3× increase in supplier investment
through improved collaboration
8% better performance
for suppliers who use the platform’s insights
Ready to grow smarter?
Contact us to help you get started.
Success story – Powering Growth:
How FreshDirect Leverages Data & Supplier Collaboration
Data-Driven Decisioning
The Ultimate Guide to Merchandising & Assortment
Beyond Price Wars
Unlocking Growth with Private Labels
In-House Data
Online FMCG Assortment Analysis