Analysis
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NIQ Matched Market Testing
Confidently invest in the most impactful media campaigns
How can you maximize marketing campaign ROI?
NIQ Matched Market Testing helps you AB test and optimize new media campaigns before full-scale deployment, maximizing sales to make every dollar count.
- Demonstrate true ROI to reinforce marketing strategies
- Uncover insights into KPIs and their impact on sales
- Cut through the noise to build impactful campaigns
Safeguard your success by making every marketing investment count
NIQ Matched Market Testing will be your marketing teams go-to tool to test, optimize, and expand media campaigns. Set in a live environment, you can control for store differences to pinpoint sales drivers and calculate the ROI against offline sales.
1
Actionable output
Unparallelled granularity of models, bolstered by AI, isolates the impact of every brand sales driver so you can tweak campaigns by KPI.
2
Reduced time to insights
Results are displayed in an intuitive dashboard that lets you easily digest insights and continuously optimize media investments.
3
Best-in-class data inputs
Infused with NIQ Point of Sale, store-level data, our advanced analytics models create a powerful foundation for continuous testing and optimization.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.