Analysis
NIQ Outlet Index
A robust outlet universe database, covering and segmenting all on-premise outlets available within the market to the NIQ global market segmentation
Unparalleled visibility into your region’s dynamic on-premise trends
Understanding regional and segment-level nuances is essential for brands aiming to build targeted marketing strategies that resonate with consumers’ daily habits. NIQ’s Outlet Index acts as a strategic partner, helping brands navigate the complexities of the on-premise landscape with confidence.
NIQ Outlet Index provides granular data for on-premise venues including location, segment type, and tailored licensing indicators. Leverage unique on-premise attributes such as cuisine types and cocktail availability, hotel star ratings, and service features including delivery, takeaway, outdoor seating, and parking. NIQ Outlet Index also captures each venue’s digital footprint across key social media platforms.
Key Features and Benefits:
1
Understand the size and shape of the market
Uncover how many bars, clubs & restaurants are in a specific area against any regional split
2
Identify your market penetration
Map Outlet Index data against your existing dataset to uncover opportunities and identify targets to drive growth
3
Target new customers
Access target lists of new customers which best fit segments for your brands
4
Stay current with your customer base
Clean and profile your own customer lists with address information and segmentation
