NIQ Sales & Trade Hub

Transform daily channel sales data into strategic direction with an innovative solution that connects industries, distributors, and independent channel retailers.

Turn indirect channel data into strategy that drives results.

Transform indirect channel data into actionable intelligence with a platform that helps Sales, Trade Marketing, and Marketing teams anticipate risks, optimize execution, and maximize performance.

An integrated view of the indirect channel: connect daily performance, inventory, and sell-through data in a single view.

Predictable management: enable scenario forecasting, gap detection, and risk reduction for out-of-stock or overstock situations.

More accurate decisions: turn disparate data into clear, actionable insights that power decision.

Greater commercial control: strengthen planning, efficiency, and profitability of the independent channel.

Measurable results: drive effectiveness and sustained sales growth.

Transform indirect channel management with NIQ

NIQ Sales & Trade Hub connects data from the indirect route to provide a complete view of the market.

It enables industries to manage the independent channel with efficiency, predictability, and a focus on profitable growth, transforming disparate information into actionable commercial intelligence and facilitating more accurate decisions for reviewing and managing Routes to Consumer.

Reasons to choose Sales & Trade Hub

Complete control of the indirect channel

Consolidates key information from distributors and points-of-sale for agile and accurate decision-making.

Expanded coverage and distribution

Identifies opportunities, increases distribution at the point-of-sales, and improves field execution.

Trade Marketing governance

Connects commercial execution with strategy, ensuring coherence and consistency across the entire operation.

Management efficiency

Optimizes resources, routes, and sales team performance with centralized data and intelligent tracking.

Sustainable results

Drives commercial predictability and profitability throughout the value chain.

Proven Presence and Expertise

Backed by the success of Mtrix, a company acquired by NIQ in August 2025 and a pioneer in commercial intelligence for the indirect channel in Brazil.

Superior Performance

Mtrix clients in Brazil who integrate distributor management achieve better results.

Optimize the management of your distributors to boost the independent channel

Transform your data into measurable results with commercial intelligence.

Victor Aloi – Director of Indirect Channel – NIVEA

“Without the precision and reliability of the daily, automated information provided by the solution, it wouldn’t be possible to grow or manage effectively. The field team uses it constantly. We achieved significant results by connecting the data to our reality, ensuring KPIs reach the right audience and generate greater engagement from sellers—and consequently, more sales.”

Arthur Taylor – Trade Channel Manager – Perfumery & Mini Markets, NIVEA

“The solution has been fundamental in the evolution of indirect channel management. In addition to the reliability and consistency of the information it manages and provides, it integrates advanced analytics that enable simple and practical guidance. With updated data and teams trained in its use, the increase in productivity is remarkable.”

André Spínola – Regional Sales Supervisor – Ajinomoto Brazil

“We doubled the number of SKUs sold and closed the fiscal year with growth above 40%. The solution was decisive in driving commercial results and increasing the effectiveness of point-of-sale campaigns.”

Sales & Trade Hub

Provides a detailed view of sell-in, sell-through, inventory, and distribution at the point-of-sale level, with analysis by channel, sales representative, region, price, SKU, and product category.

Delivers full visibility into sales value and volume, penetration, number of points of sale, purchase frequency, and pricing.