Analysis
Omnishopper
Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.
The shopper journey is all around you
Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers.
- Follow the same shopper across channels
- Track omni leakage and shopper shifts
- Uncover blind spots with expanded coverage
Buying behavior online and offline
Today’s shopper moves more fluidly across retailers and channels, making it ever more challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers.
1
Highest data quality
Unrivaled accuracy and trend powered by NIQ’s exclusive POS truth sets so you can identify blind spots and growth opportunities.
2
Largest sample size
Unmatched scale and representation for a comprehensive understanding of today’s omni shopper, and our panel continues to grow.
3
One single platform
View panel data together with sales and share on one common self-serve visualization tool, for an enhanced user experience.
NielsenIQ Discover
Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
