Retail Pulse
Decode evolving shopper behavior and store performance to forge retention and conversion.
Off-the-shelf, on-demand comprehensive reports
NIQ’s Retail Pulse reports are an annual syndicated survey-based solutions that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends.
Embrace Change
Keep pace with changing shopper and channel dynamics.
Understand
Understand the retail and channel ecosystem across markets, regions, or territories.
Measure
Measure store performance from a shopper perspective, uncovering motivations behind store choice.
Prepare
Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their store choice.
Retail Pulse reports available in 50+ markets
Methodology
Face-to-face / online interviews
Sample size
N=750+ per market
Respondent criteria
Males/Females
18-65 years old
Main grocery buyers and influencers, in the past 4 weeks
Shopped at (supermarkets, hypermarkets & discounters, convenience stores, personal care stores, traditional trade stores or online stores)
Coverage
Representative population/shopper sample of the market (quotas for gender, age, region, SEC/Income, etc.)
Retail Pulse offers comprehensive coverage of shopper behavior and retail drivers
Complementing retail sales data with insights into shopper perceptions and behaviors
Industry currency – Retailer brand equity for universal comparison across markets
10 year look back window of trended data, revealing gradual shifts for big opportunities
Access syndicated Retail Pulse coverage across 50+ markets and key retailers, delivering robust shopper insight at a fraction of cost
Optimize your retail strategy with NIQ Retail Pulse reports
See the retail ecosystem through the eyes of the shopper, understanding how and why shoppers set retailers apart.
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