Scenario Forecasting - NIQ

Have you heard? NIQ and GfK are now one website. Learn more

Scenario Forecasting

Reduce your risk of failure. Plan with highly robust, 2-year sales forecast

Products / Scenario Forecasting

Products

Helping you build better mid- and long-term category decisions

Investing in the strategic mid- and long-term direction for your product groups can be a high-risk activity, unless you have reliable, long-term category sales forecasts upon which to build your decisions. 

High risk

Strategic mid- and long-term decision typically require high investment.

High uncertainty

The volatile nature of future market developments increases the risk.

What do you do?

Achieve better-informed strategic decisions by investing in accurate, long-term sales forecasts that reduce the uncertainty around future category developments.

2-year forecasts showing 3 market scenarios

Our Scenario Forecasting gives you a 2-year forecast with quarterly visibility of the market development for an entire product group or segment of your choice, tailored to your needs. 

It answers your critical questions on category sales development

  • How will sales volume and revenue in my product group develop? And at segment level? 
  • Which of the current micro and macroeconomic conditions are having the greatest impact on sales volume? And how can I optimize the supply chain accordingly?  

What will you get with our Scenario Forecasting?

GfK Scenario Forecasting

What will you get with our Scenario Forecasting?

Input. Enriching. Modeling

  • Holistic input variables (consumer, category, macroeconomic, event)
  • Enriching GfK point of sales data
  • GfK Scenario Forecasting