Ad Effectiveness
Leverage powerful tools and industry expertise to maximize the impact of your ads
Create engaging and effective ads that stir emotion and drive ROI
Marketers need a faster, smarter way to evaluate
creative, globally. NIQ’s comprehensive suite of
ad testing solutions will provide creative clarity,
wherever you need it.
- Prioritize and optimize your creative: Screen early-stage executions to confidently land on the most impactful ad creative and messaging
- Reduce the need for retesting: Save time, budget, and production costs with accurate, actionable insights
- Embed best-practices: Our experts act as an extension of your team to connect the dots and elevate insights beyond individual executions
- Drive frictionless brand growth: Harness a comprehensive idea of your overall ad performance and gain actionable insights on how to optimize
See the NIQ difference
Optimize ad effectiveness and drive brand growth
1
Dedicated global network of Ad researchers and in-house neuroscientist PhDs.
2
Validation and optimization with global sales validation of over 500 ads.
3
Expertise and consultancy acting as an extension of your team with over 18+ years conducting neuro and ad research with 184 patents and pending applications.
Featured Product
Ad Lite
An agile, AI-powered ad evaluation solution built on NIQ’s neuroscientist-developed framework