Ad Lite
Agile ad testing, built on NIQ’s neuroscientist-developed framework for smarter, faster decision making
Predict, prioritize, and perform with the future of ad testing
Understand how your ad
- Motivates behavior
- Engages consumers
- Builds the brand
- Communicates key messages
Designed to measure what matters.
Ad Lite is built on questions intentionally curated for diversity of insights and closest ties to neurological metrics and principles.
50% of an ad’s ROI is driven by creative quality
With Ad Lite, you can:
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Quickly evaluates ads globally
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Prioritize early-stage creative with confidence
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Reduce testing without sacrificing rigor
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Agile, digital-forward ad testing
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Solutions that work across formats and markets
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Delivered by a trusted team with a proven methodology
See the NIQ difference
Engineered through deep research and intentional design, NIQ integrates best-in-class neuroscience testing with gold standard surveys to provide an integrated view of what your audience can and cannot tell you.
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Dedicated global network of Ad researchers and in-house neuroscientist PhDs.
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End-to-end solutions from agile to rigorous to meet any of your ad research objectives.
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Expertise and consultancy acting as an extension of your team with over 18+ years conducting neuro and ad research with 184 patents and pending applications.
