Analysis
Buying Behavior
Discover your target customer across channels to understand how they think, act, and buy.
Understanding consumer buying behavior across the omnichannel landscape can guide your strategies for attracting new shoppers and growing with existing shoppers. We help you make the critical connection between what consumers do and why by diagnosing trends and behavior changes over time—so you can make data-driven decisions to increase your basket size.
NIQ’s Buying Behavior solutions, powered by industry-leading methodology and data science, allows brands and retailers around the world to develop powerful strategies for greater customer conversion and retention. With modern, representative consumer panels and custom research survey capabilities grounded in the perspective of a decade of shopper trends—as well as analytics to bring it all together—you can understand consumer and shopper behavior, attitudes, demographics, and loyalty at a granular level across channels and industries.
With our Buying Behavior solutions you can:
1
Follow shopper purchases, drivers, and triggers across online and in-store channels.
2
Track brand performance with key demographic groups and increase share of wallet.
3
Identify where shoppers may be shifting to other channels or moving to other brands.
4
Measure retail store performance from a shopper perspective and understand what drives people’s store choices.
Case Study
Building and supporting strategic initiatives rooted in gfknewron Consumer
HP uses GfK’s consumer intelligence to inform short-term tactical actions and strategic medium to long-term decisions.
Featured Product
Homescan
Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.
Featured Product
gfknewron Consumer
Reach the right audience, by delving into the buying behaviors of your target audience to know how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge – survey input calibrated against market data.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
