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Reach the right audience with gfknewron Consumer for Manufacturers

Understand your consumers’ behavior to redefine your success

Steer purchase decisions

Identify the strategic messaging, pricing and touchpoints that will grab shoppers’ attention to drive sales and new opportunities.

Unlock your Brand’s potential

Decode your brands’ performance and consumer perceptions to forge powerful strategies for retention and conversion.

Enhance retail strategies your Brand’s potential

Maximize category growth by using shopper insights for improved collaboration with retailer partners and customers.

Target relevant shopper audiences

Benchmark performance against competition and sharpen your audience focus for optimized product positioning.

66%

of consumers expect businesses to know their expectations (source: Salesforce)

$65 million

additional net income from a 10% increase in data accessibility (source: Forrester)

20x

more likely to acquire new customers if you’re a data-driven business (source: McKinsey Global Institute)

Purchase Drivers

Measure success and target relevant shopper audiences with gfknewron Consumer Audience Profiler

Hone your audience focus and optimize product positioning by understanding and leveraging distinct shopper profiles.

  • Understand the opportunity in front of you
    Contextualize your brand’s and competitors’ performance within each audience, as well as the relative size and value of each.
  • Prioritize purchase touchpoints
    Develop messaging that will resonate most with your target audiences and know where to place your products to maximize sales.
  • Fine-tune demographic targeting
    Expert targeting via demographic profiles allows you to get your brand in front of the right people for better reach and engagement.

Asian man in grey shirt on phone drinking cofee out of a white mug while looking at a laptop

gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Consumer Life

Understand all aspects of people’s lives. Not just the what, but the why, the why now, and what to do next.

Our latest insights