Analysis
Consumer Life
Understand all aspects of people’s lives. Not just the what, but the why, the why now, and what to do next.
Putting the consumer at the center of your business strategies
The lives, attitudes and concerns of consumers are rapidly changing. With the right insights, you can leverage these changes to stay ahead of trends and adapt to new demands
NIQ Consumer Life enables marketing, innovation, and strategy leaders to create successful, fact-based plans for the future, so you can connect with your customers today, and tomorrow.
Envision the future and anticipate trends
Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors
Understand how personal values and lifestyles evolve
The world is changing rapidly, and it influences consumers’ ideals and actions. Know how their personal values evolve over time, how that impacts their actions, and what it means for your communications and brand portfolio strategies.
Craft messages that resonate with your target group
Ensure that marketing and sales efforts are prioritized and successful by matching your messaging and unique selling points according to customer wants, needs, and changing expectations.
Know how your consumers are similar…and different
Segment consumers by any number of demographics, psychographics, or attitudinal behaviors to quickly, and quantitatively demonstrate consistency and gaps, ensuring that you adjust marketing and outreach accordingly.
Grow and innovate in new products and markets
Use consumer attitudes and behaviors to identify and fill gaps or expand into new markets which present opportunities. Inform product development, marketing, and strategic growth and market sizing
Identify future outlooks for longer term planning
Gain insights into how consumers see the world evolving, and how that impacts their plans, their purchasing decisions, their lifestyles, and more. Our focus on leading edge consumer provides insights of trends before they become mainstream.
The predictive power of trends
25 years of global trend tracking and insights from NIQ Consumer Life have foreshadowed mainstream-consumer movements. Here are a few of the trends we forecasted, and a look ahead at what we’re watching for in the future.
Insights tailored towards your needs
Consumer Life is available in a variety of formats to ensure you have the intelligence you need, when you need it, saving you time, money and hassle. From syndicated reports to answer key questions by category, market, trend or demographic, to 24/7 online data access for you to analyze on your own to consulting services tailored to your custom questions, and more. Our unrivalled breadth and depth of coverage ensures that we can answer your burning questions quickly and cost-effectively. And our quantitative rigor ensures you –and your key stakeholders- that you are making decisions based on solid and reliable information.
On Demand Reports
Ready to use reports about specific topics, segments, markets or trends
Syndicated reports like our Market Briefs, Generational Reports, TrendKey, and need-to-know reports on topics like brand trust, global lifestyles, retail, technology, wellbeing, and more answer your most pressing questions immediately.
Customized reports for your specific questions
Get reports tailored to your needs, specifications, and formats. Our experienced team of consultants will work with you to create a custom solution leveraging any number of NIQ proprietary data sources as well as your own. Our solutions can be as client-involved or as turnkey as required, from development to delivery.
Online Data Pools
Get 24/7 access to trended consumer data for one country or for the entire globe
We understand that you may want to roll up your sleeves and analyze the data yourself. Consumer Life allows you to create your own current year or trended queries through our web-accessible interactive data analysis tool, and easily export and share the results. Create your own set tables, variables, or target profiles for use now or later.
Subscriptions
Ongoing flow of insights to keep you in the know
Consumer attitudes and behaviors are changing constantly. To keep up with all the changes, you can subscribe to an ongoing curriculum of advisory services, reports, and data access so that you are always up to date and in the know. Subscription services are available globally and are tailored completely to your needs.
Consulting Services
Custom insights and support from our experts
Not sure where to start? Whether it’s getting smart on new markets or looking into the future for the next new thing, our team of seasoned experts is here to help. From hands-on collaborations, to turn-key strategic reports and workshops, the Consumer Life Team will help you and your organization unlock today’s insight into tomorrow’s future opportunity.
Testimonials
Learn more about NIQ Consumer Life
Transform business decision-making for good.
