Consumer & Shopper Tracking

Explore Market Navigator

Discover growth opportunities with data lake analytics, product innovation and competitive intelligence

Overview
Overview

Uncover and activate on deeper market insights

Have everything about every product at your fingertips with the ability to search by any claim, ingredient, or custom-defined segmentation. Dive deep into private label and competitive brands to profile formulations & claims positioning.​

Identify growth opportunities
Track competitive drivers in the market
Inform innovation with deeper insights
Description
Description

Discover critical product attribute insights

Lead the way with powerful product discovery & insights that combine granular search, competitive product insights, and custom attribute segmentation for unique, in-depth analyses. Gain access to on-pack and derived insight into competitive positioning for dietary trends, trending ingredients, allergens & intolerances, claimed features & benefits, target audiences, and more​

Results
Results 02_Elements/Icons/ArrowRight

[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
Key features

1

Product innovation

Identify top attributes, understand which products qualify for them, and integrate this data to drive optimization and innovation decisions

2

Competitive intelligence

Gain instant access to data from competitive CPG and private label products to perform side-by-side comparisons and improve time to insight

3

Advanced analytics

Integrate full-market product data into your data lake via automated systems to streamline the process, creating a single source of truth for data science and insights

With NIQ’s Label Insight we have been able to help our customers understand how various ingredients and health and wellness characteristics translate to product performance in market, in turn, recommending solutions and formulations that will drive growth or capture white space. This dataset also enables our company to strategically plan where to focus our commercial resources and track ingredient penetration.

Tate & Lyle
Resources
Resources 02_Elements/Icons/ArrowRight

Resources
Resources

How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

Related
Related