Solutions

Know your
consumers

Make shopper-centric decisions with a complete picture of consumer habits and trends.

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Overview
Overview

Missing customer’s decisions means missing data points

Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.

Person getting to know their consumers
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Solutions
Solutions
  • Shopper Behavior

    Robust, comprehensive shopper tracking to meet your customers’ needs

    01

    Homescan

    Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.

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    02

    Omnishopper

    Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.

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    03

    Consumption Moments

    Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.

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  • Sales & Share Measurement

    Gain insights on performance drivers to inform key sales and share metrics

    01

    E-commerce Measurement

    Leverage comprehensive data sets for online shopping and CPG products to drive digital growth.

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    02

    Consumer
    Analytics

    Go deeper and create more clarity around shopper behavior with custom surveys and segmentation.

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  • Activation

    Taking what you know and putting it into practice

    01

    Spectra & SSI

    Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.

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    02

    Smart Store

    Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.

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    03

    Smart Shopper

    Next-generation shopper research, using augmented reality (AR) to deliver real-world context without disruption to in-store activities. 

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    04

    NielsenIQ Product Insight

    Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.

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