Know your
consumers

Make shopper-centric decisions with a complete picture of consumer habits and trends.

Overview
Overview

Missing customer’s decisions means missing data points

Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.

Person getting to know their consumers

NielsenIQ Consumer Insights

The way forward for your brand is about making hard choices and taking action. NielsenIQ Consumer Insights goes beyond the what and the why and focuses on the how, translating research into action, so you can make decisions with confidence. With critical behavior insights, data-backed recommendations, and go-to market optimization, NielsenIQ Consumer Insights is your trusted growth advisor.

Solutions
Solutions

Looking to learn more?

Schedule time with our leading industry experts for access to this report.