Solutions

Know your
consumers

Make shopper-centric decisions with a complete picture of consumer habits and trends.

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Overview
Overview

Missing customer’s decisions means missing data points

Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.

Person getting to know their consumers

NielsenIQ Total Wellness

Personal values and lifestyle preferences are driving consumer behavior today more than ever, outpacing the importance of foundational factors like price, availability, and brand loyalty. Businesses with a holistic strategy around wellness—including health and dietary interests, personal responsibility, and sustainability demands—will realize the complete potential of their existing portfolios and unlock millions in new revenue opportunities.

Find out how
Solutions
Solutions
  • Shopper Behavior

    Robust, comprehensive shopper tracking to meet your customers’ needs

    01

    Homescan

    Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.

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    02

    Omnishopper

    Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.

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    03

    Consumption Moments

    Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.

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    02

    Digital Shopper

    Measuring the digital shopper’s journey by navigation patterns, time spent on websites and apps and purchase information.

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    05

    Winning Brands

    Build a stand-out brand that consumers love, trust, and buy.

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  • Sales & Share Measurement

    Gain insights on performance drivers to inform key sales and share metrics

    01

    E-commerce Measurement

    Leverage comprehensive data sets for online shopping and CPG products to drive digital growth.

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    02

    Consumer
    Analytics

    Go deeper and create more clarity around shopper behavior with custom surveys and segmentation.

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    03

    NielsenIQ Omnisales

    Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.

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  • Activation

    Taking what you know and putting it into practice

    01

    Spectra & SSI

    Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.

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    02

    Smart Store

    Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.

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    03

    Smart Shopper

    Next-generation shopper research, using augmented reality (AR) to deliver real-world context without disruption to in-store activities. 

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    04

    NielsenIQ Product Insight

    Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.

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