Know your
consumers

Make shopper-centric decisions with a complete picture of consumer habits and trends.

Overview
Overview

Missing customer’s decisions means missing data points

Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.

Person getting to know their consumers

NielsenIQ Total Wellness

Personal values and lifestyle preferences are driving consumer behavior today more than ever, outpacing the importance of foundational factors like price, availability, and brand loyalty. Businesses with a holistic strategy around wellness—including health and dietary interests, personal responsibility, and sustainability demands—will realize the complete potential of their existing portfolios and unlock millions in new revenue opportunities.

Solutions
Solutions