Education
Know your
consumers
Make shopper-centric decisions with a complete picture of consumer habits and trends.
Missing customer’s decisions means missing data points
Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.
NielsenIQ Consumer Insights
The way forward for your brand is about making hard choices and taking action. NielsenIQ Consumer Insights goes beyond the what and the why and focuses on the how, translating research into action, so you can make decisions with confidence. With critical behavior insights, data-backed recommendations, and go-to market optimization, NielsenIQ Consumer Insights is your trusted growth advisor.
- Shopper Behavior
Robust, comprehensive shopper tracking to meet your customers’ needs
01
Homescan
Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.
02
Omnishopper
Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.
03
Consumer Insights
Consumption Moments
Reveal the true motivations behind consumption and usage behavior to guide product innovation and marketing strategy.
04
Consumer Insights
Digital Shopper Analytics
Measuring the digital shopper’s journey by navigation patterns, time spent on websites and apps and purchase information.
06
Consumer Insights
Segmentation Science
Discover newfound clarity for unique consumer segments by understanding who they are, what is on their minds and how they behave.
07
Consumer Insights
To achieve growth in a fast-changing world, new ways of researching, predicting, and responding to consumer and shopper behaviors are vital. NielsenIQ’s Consumer Insights suite of products go beyond the “what” and the “why” of behavior and focuses on the “how” by translating research insights into a recommended course of action.
08
Consumer Insights
NielsenIQ Social 360
Tap into online consumer buzz to uncover insights that help you make better decisions.
09
Segmentation Science
Discover newfound clarity for unique consumer segments by understanding who they are, what is on their minds and how they behave.
- Sales & Share Measurement
Gain insights on performance drivers to inform key sales and share metrics
01
E-commerce Measurement
Leverage comprehensive data sets for online shopping and CPG products to drive digital growth.
03
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
04
Brandbank E-Commerce Insights
Monitor and fine-tune your ecommerce strategy across multiple platforms, retailers and countries.
03
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
- Activation
Taking what you know and putting it into practice
01
Spectra & SSI
Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.
02
Consumer Insights
SmartStore
Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.
03
Consumer Insights
Smart Shopper
Next-generation shopper research, using augmented reality (AR) to deliver real-world context without disruption to in-store activities.
04
NielsenIQ Product Insight
Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.
05
Consumer Insights
Smart E-Store
Replicate the digital shopping experience to evaluate sales and shopper impact of your future ecommerce scenarios.
06
Brandbank Self-Service Portal
Activate full coverage of ecommerce product content via one centralised platform
07
Brandbank Connect+
Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.
08
E-Smart Store
Replicate the digital shopping experience to evaluate sales and shopper impact of your future ecommerce scenarios.
09
Brandbank Self-Service Portal
Activate full coverage of ecommerce product content via one centralised platform
- Personalization & Loyalty
01
NielsenIQ Personalized Content Feed
Leverage one feed to optimize the digital shelf and drive shopper engagement.
02
Consumer Insights
NielsenIQ Social 360
Tap into online consumer buzz to uncover insights that help you make better decisions.
03
Brandbank Self-Service Portal
Activate full coverage of ecommerce product content via one centralised platform
Looking to learn more?
Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
