Know your
consumers

Make shopper-centric decisions with a complete picture of consumer habits and trends.

Overview
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Missing customer’s decisions means missing data points

Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.

Person getting to know their consumers
Consumer & Shopper Tracking
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Robust, comprehensive data solutions to meet your customers’ needs

01

Homescan

Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.

02

E-commerce Measurement

Leverage comprehensive data sets for online shopping and CPG products to drive digital growth.

03

Consumer Analytics

Go deeper and create more clarity around shopper behavior with custom surveys and segmentation.

04

Omnishopper

Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.

05

Consumption Moments

Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.

06

Smart Store

Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.

Activation
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Taking what you know and putting it into practice

01

Spectra & SSI

Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.