Education
Know your
consumers
Make shopper-centric decisions with a complete picture of consumer habits and trends.
Missing customer’s decisions means missing data points
Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions.
NielsenIQ Total Wellness
Personal values and lifestyle preferences are driving consumer behavior today more than ever, outpacing the importance of foundational factors like price, availability, and brand loyalty. Businesses with a holistic strategy around wellness—including health and dietary interests, personal responsibility, and sustainability demands—will realize the complete potential of their existing portfolios and unlock millions in new revenue opportunities.
- Shopper Behavior
Robust, comprehensive shopper tracking to meet your customers’ needs
01
Homescan
Track, diagnose, and analyze consumer behavior from more than 250,000 households across 25 countries.
02
Omnishopper
Capture consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.
03
Consumption Moments
Reveal the true motivations behind consumption and usage behavior to guide product innovation and marketing strategy.
04
Digital Shopper Analytics
Measuring the digital shopper’s journey by navigation patterns, time spent on websites and apps and purchase information.
06
Segmentation Science
Discover newfound clarity for unique consumer segments by understanding who they are, what is on their minds and how they behave.
04
Consumer Insights
To achieve growth in a fast-changing world, new ways of researching, predicting, and responding to consumer and shopper behaviors are vital. NielsenIQ’s Consumer Insights suite of products go beyond the “what” and the “why” of behavior and focuses on the “how” by translating research insights into a recommended course of action.
06
Segmentation Science
Discover newfound clarity for unique consumer segments by understanding who they are, what is on their minds and how they behave.
- Sales & Share Measurement
Gain insights on performance drivers to inform key sales and share metrics
01
E-commerce Measurement
Leverage comprehensive data sets for online shopping and CPG products to drive digital growth.
03
NielsenIQ Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.
- Activation
Taking what you know and putting it into practice
01
Spectra & SSI
Identify the most important shopper demographics, lifestyles, and behaviors to uncover the greatest consumer opportunities.
02
Smart Store
Create your store plan with an immersive, 360-degree simulation that puts you in the shoppers’ shoes.
03
Smart Shopper
Next-generation shopper research, using augmented reality (AR) to deliver real-world context without disruption to in-store activities.
04
NielsenIQ Product Insight
Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.
05
E-Smart Store
Replicate the digital shopping experience to evaluate sales and shopper impact of your future ecommerce scenarios.
06
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