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Create the right opportunities with gfknewron Market for Manufacturers
Know your market so you can win it.
Empower your decision-making and drive growth with relevant insights from one always-on platform.
Equip yourself with deep market insights and product portfolio analysis that allow you to quickly measure KPIs, gain a more comprehensive understanding of your performance, and outpace your competition.
Confidently accelerate your growth with gfknewron Market.
Stay on the pulse of change
Identify feature gaps and optimize your product portfolio strategy with always-on access to relevant insights.
Achieve collective goals
Grow your overall brand revenue with informed pricing strategy decisions that align all key stakeholders.
Don’t miss an opportunity
Tap into new markets, channels, and segments with sales tracking coverage that gives you the full picture.
Act with confidence
Act with confidence Maximize promotional periods and outpace your competition with key insights at your fingertips.
Today’s winners are agile and data-driven
+5%
increase in sales using rapid, proactive approach to decision making (Source: McKinsey)
47%
of outperformers reprioritize more frequently (Source: McKinsey)
+30%
annual growth rate experienced by data-driven organizations (Source: Accenture)
See the big opportunity to make a bigger impact
Evaluate a one-page product portfolio analysis to identify growth opportunities.
- Win market share
Position yourself at the top through insights that allow you to adapt your product, pricing, and go-to-market strategies. - Understand your assortments at a glance…
Visualize your overall market performance and where you stand relative to the total market. - …and have all the data you need at your fingertips
Save time with every critical insight connected in easy-to-navigate dashboards.
Adapt fast to lead the market
Be the first to respond to market changes with alerts.
- Quickly identify opportunities and challenges
Quickly spot market changes to update your strategies before your competitors. - Get alerts that keep you on top of your game
Take effective action when things change in your market.
Plan with precision
Succeed in your next move – whether you need to develop new products, enter new markets, or win new customers.
- Sell on the right channels
Master omnichannel retail and meet customers where they shop. - Sharpen your go-to-market strategies
See how your strategy is working and plan your next move. - Sell the right products in every market
Stock the most profitable products and features to win new customers and drive brand loyalty.
Featured Insight
State of Tech & Durables
Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.
Featured Insight
Featured Insight
Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.
Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program.
Featured Insight
Case Study
Putting intelligence at the heart of business strategy
iRobot Japan uses gfknewron for data-driven decison-making
Featured Product
gfknewron – One platform, total clarity
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Featured Product
GfK Market Intelligence: Sales Tracking
Master your market with data-driven tactical and strategic decisions.
gfknewron Market is part of the gfknewron platform
Leverage the power of data-driven clarity for better, faster decisions.