Product Content for T&D Distributors

Product Content for T&D Distributors

We provide you with product data management services that reduce costs, increase sales and improve vendor and dealer relationships.

B2B e-commerce is growing rapidly.

NIQ Brandbank offers turnkey e-commerce solutions for Tech and Durables distributors including content aggregation services and dealer and vendor programs that help strengthen your client network and increase sales through your own e-commerce website and your retail partners.

How we help

Rich and basic product data

Deliver complete, accurate, and up-to-date T&D content, from essential technical specifications to enhanced assets.

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Manufacturer add-on accessories

Highlight compatible accessories and add-ons to boost value

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Mapping services

Standardized formatting and compatibility mapping makes it easier to integrate with unique reseller taxonomies and maintain consistency across channels.

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Content translations in 30+ languages

Expand into global markets with localized content, ready for use across your entire network.

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Key Features

1

Get your products listed fast

Need content? We have a lot of it! NIQ Brandbank has a worldwide catalog of over 20 million T&D products, structured and optimized for SEO, across 56 markets and 30 languages.

Need help with data integration? We’re happy to help! We provide integration services to help get our data into your platform with fast turnarounds and less hassle. We also include your distributor product ID to direct retail channel sales your way.

2

Content aggregation and creation services to expand your assortment

Aggregating product data from the brands you carry, and normalizing and standardizing that content is time consuming and expensive. Leverage our expertise to build the content you need, working with our network of thousands of vendors. The data is optimized for SEO and mapped to your taxonomy for automated, daily syndication.

3

Increase purchase conversions with rich media

We provide services that help you strengthen relationships with your vendors and drive more sales including: product data management portal to get products to market faster, expanding distribution and drop ship partnerships, vendor advertising enablement and reducing product returns.

4

Optimize search for your customers

We can strengthen your direct eCommerce efforts with improved search capabilities, that can also be hosted and deployed to your dealer sites, providing them with high end search capabilities and allowing you to maximize merchandising opportunities with vendors using historical trends and user metrics.

Ingram Micro Global Team

Ingram Micro

“We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. NIQ Brandbank is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.”

Tim Billing – SVP Vendor Management & Purchasing, D&H Distributing

D&H Distributing

“NIQ Brandbank has proven to be a valued partner for D&H Distributing for more than a decade. As the market drives forward toward digital transformation and online sales become a more crucial element to any business’ success, NIQ Brandbank’s vast assortment of high-quality aggregated product data allows our customers to differentiate their eCommerce offerings and set themselves apart in a highly competitive, near-saturated marketplace. The ability to more easily upload varied product images, detailed specs, categories, search words and product characteristics makes it easier for D&H to onboard new products and vendor partners, delivering rich content to facilitate an enhanced transactional experience. NIQ Brandbank’s unique and expansive offering improves sales continuity, adding significant value for solution providers, integrators and dealers who are looking to maintain a competitive advantage.”

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