Sample design

What factors influence NielsenIQ sample design? Learn how Nielsen handles some of the real world factors that impact RMS sample design. (Video length: 3 minutes, 53 seconds) What are NielsenIQ’s RMS sampling methods? This video provides a brief overview of Nielsen’s sampling methods which include stratification, optimal allocation, and ratio estimation. (Video length: 2 minutes,…

Sales

1. Start with value sales to analyze performance This video explains how to measure performance by analyzing value sales. (Video length: 2 minutes, 12 seconds) Learn more Measuring and improving the business with sales, share and growth data The differences between global and local databases 2. Analyze Share Growth after Sales This video explains how…

Retail measurement process

How NielsenIQ establishes a retail universe This video explores the steps involved in establishing a retail universe. Video length: (3 minutes 53 seconds) How NielsenIQ designs a representative sample of your retail market This video covers how a representative sample is designed, challenges associated with sample design and how they are addressed in order to…

Quality

Where does NielsenIQ data come from? Learn about the steps Nielsen takes to get Retail Measurement Services data from retailers’ shelves to your business. (Video length: 2 minutes, 41 seconds) How does NielsenIQ ensure data quality? This video provides a look behind the scenes at the teams and processes that make it possible to provide…

Promotion

How does NielsenIQ collect promotional data from retailers? This video explains how Nielsen collects promotional information from participating retailers. Video length: (3:59) How can analyzing promotion benefit my business? This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance. Video length: (4:12) Learn more Job aid: Measuring…

Pricing

How does NielsenIQ collect pricing data from retailers? This video explains how Nielsen collects pricing information from participating retailers. (Video length: 3 minutes, 34 seconds) Manufacturers: How can analyzing pricing benefit my business? This video shares tips and watch-outs to that manufacturers should consider when you analyze your pricing performance. (Video length: 4 minute, 26…

Non-participating retailers

Why do non-participating retailers exist in NielsenIQ markets? (Video length: 4 minutes, 16 seconds) How does NielsenIQ estimate sales for non-participating retailers? (Video length: 5 minutes, 08 seconds) Learn more What estimation methods are used for non-participating retailers? How is the estimation method chosen for non-participating retailers?

Distribution

What is distribution? This video explains the basics of numeric distribution, All Commodity Value (ACV) and Product Class Value (PCV) weighted distributions, and Total Distribution Points (TDP). (Video length: 2 minutes, 30 seconds) How can I use distribution data to grow my business? This video helps you understand how to use the various distribution measures…

Coverage

You have questions about coverage. NielsenIQ has the answers. Play this trivia game to see how much you already know about coverage! Coverage overview This section will explain what coverage is—and what tools are available to better understand your coverage. What is coverage, anyway? (Video length: 2 minutes, 53 seconds) What influences NielsenIQ coverage? This…

Coding

What is item coding? This video explains why Nielsen coding is important to manufacturers and retailers. Video length: 2 minutes, 12 seconds How does NielsenIQ collect information to code new items? This video identifies how new items are coded. Video length: 5 minutes, 11 seconds What are common coding challenges? This video identifies three steps…