Total Wellness

SmartLabel

Enable a user experience beyond the label with an effortless, market leading SmartLabel implementation solution

    Overview
    Overview

    Deliver fully compliant SmartLabel pages

    Manage core product data to publish SmartLabel pages. Send data directly to retailers with full control over data such as product title, ingredient & allergen information, marketing claims, and digital disclosures such as bioengineering.

    Meet CBA SmartLabel guidelines
    Accurate, enriched data on all products
    Additional channel for consumer exposure
    Description
    Description

    End-to-end, automated SmartLabel solution

    Capture comprehensive, enriched product data with SmartLabel pages. Understand how consumers are engaging with products using SmartLabel Analytics. NielsenIQ’s SmartLabel solution gives you control to edit and manage SmartLabel product data at a UPC or company level. Deliver product transparency and meet compliance needs without a significant investment.

    Results
    Results 02_Elements/Icons/ArrowRight

    [TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

    Key features
    Key features

    1

    Automatic data generation

    Generate data from package flats or planogram images by utilizing the SmartLabel platform, GDSN, or integrating with providers like NielsenIQ Brandbank, SGS, Schawk, or Salsify

    2

    Manage core product data

    Edit fields such as brand, product title, and ingredients on core products. Managed data is used to publish SmartLabel pages and is sent to over 30 retailers

    3

    CBA compliant SmartLabel pages

    Automatically transform product data into SmartLabel pages, then publish individually or in bulk. Export SmartLabel URLs for QR codes or updating SmartLabel.org

    Resources
    Resources 02_Elements/Icons/ArrowRight

    Resources
    Resources

    How can we help?

    We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.

    Related
    Related