SpendZ: A global report
A first-of-its-kind deep dive into Gen Z consumers, designed to help retailers and manufacturers build, foster, and maintain loyalty from Gen Z by tapping into their spending potential.
Here are the key report findings:
- Gen Z is the largest generation in history
- Gen Z will be the richest generation
- Gen Z will have the highest spending growth
- Gen Z will expand categories and drive growth
- Gen Z will be the most multicultural generation
Why is it important to pay attention to Gen Z preferences
now and in the future?
Watch World Data Lab’s Dr. Homi Kharas and Wolfgang Fengler discuss the impact of Gen Z to the CPG industry.
