NielsenIQ Price and Promotion Category Management workshop
Presenter
Chryssa Asmatzi
Category Management Consulting Leader Europe
Dates
June 7th & 8th, 2022
Location
What for?
- Identify the key principles of successful price and promotion management
- Understand PnP as part of the Shopper Centric Category Management process
- Analyze the factors that affect promotional effectiveness and efficiency
- Manage price sensitivity and elasticity
- How not to leave money on the table
- Understand and leverage shoppers’ subconscious behavior when facing promotions
Suitable for
Category managers, buyers, KAMs, trade marketing, brand managers, consumer/shopper insight managers, business analysts
Level
Intermediate (recommended for those with prior experience in CatMan)
Included
- Comprehensive course materials, case studies and certificate
Agenda
Day 1
- Introduction
- Category Management Fundamentals
The most relevant aspects reminder when setting prices and planning promotions - Price setting process
- Setting price objectives
- Price situation analysis
Shopper sensitivity
Price elasticity - Pricing strategies
Price strategies based on elasticities
Pricing methodologies
Newest pricing strategies - Retailer’s price image
- Price determination
Day 2
- Day 1 Review
- Promotion management and process
Integrated marketing
Shopper attitude to promotions
Market realities
- Promotion Objectives and Strategies
Understanding shopper behavior
Product life cycle
Business objectives
- Products on Promotion
Base and incremental sales
Efficiency & Effectiveness
Performance - Promotional Mechanics
- Promotional Plan Implementation
Tactics alignment
Scorecard - Promotion Evaluation
Register
Register for this workshop
For more information
Konstantinos T. Bampos, Client Business Partner, NielsenIQ Greece & Israel | konstantinos.bampos@nielseniq.com
210 9500300, 6936 604338
Anastasis Panousopoulos, Client Business Partner, NielsenIQ Greece | Anastasis.panousopoulos@nielseniq.com
210 9500300, 6936 552835