Have you heard? NIQ and GfK are now one website. Learn more

NIQ

Expo West 2023

Get the Formula for Growth

March 7-11 | Anaheim, CA

Ready to Crack the Formula for Growth?

Join us at Expo West and see how NIQ can help you get the full view of the market with solutions to fit every budget.

Activate your sustainability plans with confidence, using the right data and insights

Join NIQ’s wellness experts Sherry Frey and Sarah Schmansky as they share the how, where, and which sustainability insights CPG brands are using to grow in 2023 and beyond.

NIQ Speaking Sessions at Expo West

Join our industry experts for valuable insights and some spirited discussions

Sherry Frey

Sherry Frey

VP of Total Wellness at NielsenIQ

Eric Schnell

Founder & CEO, Beyond Brands

Errol Schweizer

Board Member & Consultant, Errol Schweizer, LLC

Kelly Stockdale

Senior Category Manager, KeHE

The Evolving Business Case for Sustainability

Speakers: Sherry Frey, NielsenIQ, Eric Schnell, Beyond Brands & Errol Schweizer, Entrepreneur

Consumers are increasingly looking for both sustainable and socially responsible products across the store, but is there a business case for sustainability? NielsenIQ and McKinsey & Company recently released a comprehensive report, finding sustainability and social responsibility DO indeed drive business results, however, how brands and retailers approach sustainability is very nuanced, across the size, categories, and types of claims.

NIQ’s Sherry Frey will share some major insights into why businesses should adopt a sustainable model in this joint presentation on our latest research collaboration on sustainability.


Additional Speaking Sessions

Climate Action in an Uncertain Economy – The Macroeconomic Info and Consumer Trend Data You Need to Know to Make Informed Climate Decisions in Your Business

Panelist: Andrew Criezis, SVP & General Manager, NIQ
Tuesday, March 7, 1:05 pm – 1:50 pm, Marriott Marquis Center Ballroom

The objective of this session is to:

• Enable companies to make informed business decisions despite economic uncertainty, clarity about where to invest time and money for the greatest impact​

• Provide a robust picture of the trends we are seeing in the industry related to climate action​

• Provide a high-level summary of macroeconomic trends that could influence the marketplace and consumer purchasing related to climate action​

• Reflect the importance of climate work even in a down economy


Connecting With the Mission-Minded Shopper: Which Messages Resonate With Today’s Natural Products Consumer?

Speaker: Sherry Frey, VP, Total Wellness, NIQ
Wednesday, March 8 at 11:30 am – 12:30 pm, Marriott Grand Ballroom

As consumer mindsets and behaviors continue to evolve, so too must your thinking about how to reach your current—and prospective—customer. From leveraging consumer research to developing unique sampling models, this panel of innovative marketing and data minds will share how to use psychographics, rather than demographics, to create a meaningful connection with your consumers.


State of Natural Beauty

Panelist: Anna Mayo, VP, NIQ

The multi-billion-dollar natural beauty category is no longer a niche industry. And with nontoxic and environmentally and socially responsible brands showing up in nearly every retail outlet, it’s critical that the natural products industry supports both innovation and integrity in the marketplace. During this session, New Hope Network, SPINS, NielsenIQ and the Environmental Working Group will share data around emerging natural beauty trends and consumer attitudes to help you better understand market opportunities. You’ll also hear from a panel of retail and brand experts, featuring Acure, the Spinster Sisters and The Turnip Truck, who will reveal their formula for building a purposeful and prosperous company that meets consumers where they are—and where they’re heading.

Meet the NIQ Experts

Stop by Booth #475 or schedule a meeting to get valuable insights from our experts!

Andrew Criezis

SVP at NielsenIQ

Sarah Schmansky

VP of Total Wellness at NielsenIQ

Sherry Frey

VP of Total Wellness at NielsenIQ

Anna Mayo

VP of Beauty at NielsenIQ

NIQ & Partners: Events and Programs

Join us for some fun and networking at these events with our partners:

Startup CPG Alley Rally at Expo West: Thursday, 7-10 PM – Join StartupCPG and NIQ at Bowlero Anaheim for a night of fun bowling escapades and make connections with fellow industry professionals. Get tickets

Keep checking in to see more partner events at Expo West as they’re confirmed!

Download Free NIQ Infographics For Every Industry

No matter what industry, category, or retailer your brand is in, we have the data and expert insights and product-level attribute tracking to help you craft the perfect Formula for Growth. Here are some free infographics for you to use when crafting your own formula for growth:

What’s Happening in Baby Care?

What’s Happening in Dairy?

What’s Happening in Grocery?

What’s Happening in Performance Nutrition

What’s Happening in Personal Care?

What’s Happening in Sweets & Snacks?

Try Byzzer for Free!

Emerging and growth brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed. 

Signing up gets you access to 3 free reports and a weekly alert, including: 

Want More Free Insights?

Dollars are in the Details: Brand Shifting

A Look Ahead Webinar: Top Wellness Trends

Who is the new organic shopper?

The 2023 US Outlook for Emerging Brands

Finding Your CPG Wellness Customer

10 Questions Answered by Panel Data