Beverage Alcohol hub

NielsenIQ provides robust, comprehensive data across the total beverage alcohol industry. Our data is delivered efficiently in an integrated, intuitive visualization platform that supports all users across the industry.​

Emerging and Growth Beverage Alcohol Hub

Emerging Bev/Al brands face stiff competition in the market. Byzzer powered by NielsenIQ provides these brands with the same robust, comprehensive data across the total beverage alcohol industry as the big brands tailored to your unique brand and budget.

Overview
Overview

Know and grow your business, in every channel​

We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. Our unique database coding provides granular views into all alcohol categories and channels—enabling you to make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.​

Know and grow your business, in every channel​

We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. Our unique database coding provides granular views into all alcohol categories and channels—enabling you to make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.​

Press release

NielsenIQ acquires CGA to build market-leading on-premise measurement capabilities​

What makes us different
What makes us different

1

Trusted industry resource​

Boasting over 85 custom beverage alcohol characteristics and hundreds of product insider characteristics available, we can diagnose trends early in product life cycles and deliver insightful thought leadership.​

2

Unrivaled omnichannel data coverage​

Through our newly updated platform, we have combined on-premise (bars/restaurants) and off-premise(retail) data to provide seamless analytical capabilities enabling clients to identify trends and potential challenges across their product portfolios. Our omnichannel view is superior to anything else in the marketplace. ​

3

Comprehensive market & state coverage​

Our alcohol database provides a unique lens into state coverage options. This includes small chains, independents, and large retailers, giving clients visibility into areas they may otherwise miss. As state and local Beverage Alcohol rules and laws change, we quickly adapt to bring context and detail to the retail reporting landscape. ​

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Industries and channels​
Industries and channels​

Manufacturers

Understand trends quickly, make informed decisions, and grow your businesses. Our omnichannel solutions provide you with a single source of data to analyze your business. ​

Distributors

Consistent KPIs and performance reporting—translated in an actionable form. Reporting out the same numbers by manufacturers and distributors creates trust within the three-tier system.​

Retailers

Our unmatched commitment to detail with local and regional reporting makes us unique in the beverage alcohol (should this be capitalized?) industry. Thanks to our synergistic partnerships with retailers, we have market-leading retail coverage that we are constantly looking to expand by regularly investing in retail partnerships.​

Resources
Resources

We support businesses of all-sizes​

We know visibility is a priority for small businesses. NielsenIQ’s Byzzer platform makes retail data actionable and accessible to small businesses in and easy to use platform. ​

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