Report
Beverage Alcohol hub
The Full View of the beverage alcohol market
NIQ provides the most robust, comprehensive data available in the beverage alcohol market. Trusted by industry leaders, our unrivaled omnichannel view uncovers blind spots to enable you to win in this complex market.
Emerging and Growth Beverage Alcohol Hub
Emerging BevAl brands face stiff competition in the market. Byzzer powered by NielsenIQ provides these brands with the same robust, comprehensive data across the total beverage alcohol industry as the big brands tailored to your unique brand and budget.
Know and grow your business, in every channel
We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. NIQ’s unique database coding provides granular views into all alcohol categories and channels so you can make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.
Know and grow your business, in every channel
We partner with the industry’s leading distributors, manufacturers, and retailers to bring unrivaled data to the beverage alcohol industry. With state and county liquor laws constantly changing, we enable brands to understand markets before entering them or adjusting their assortment. Our unique database coding provides granular views into all alcohol categories and channels—enabling you to make educated decisions for your business growth. Coupled with the only combined view of on-premise (restaurants, bars, nightclubs) and off-premise (retail, grocery) alcohol sales available.
Trusted industry resource
NIQ is proud to partner with over 150 US and global beverage alcohol industry clients. These leaders are engaged with us on topics at the forefront of what matters most to you. We are the trusted partner and preferred choice among key industry players to lead engagements and provide buzz-worthy insights that are invaluable to the industry.
Unrivaled omnichannel coverage
NIQ’s omnichannel view is superior to anything else in the marketplace. We integrate on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform enabling clients to identify trends and potential challenges.
Comprehensive market view
Our alcohol database provides a unique lens into state coverage including small chains, independents, and large retailers – uncovering any blind spots. As state and local laws change, we quickly adapt to bring context and detail to the retail reporting landscape. Uncover granular insights with access to hundreds of beverage alcohol characteristics to identify emerging trends.
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Manufacturers
Understand trends quickly, make informed decisions, and grow your businesses. Our omnichannel solutions provide you with a single source of data to analyze your business.
Distributors
Consistent KPI’s and performance reporting—translated in an actionable form. Reporting out the same numbers by manufacturers and distributors creates trust within the three-tier system.
Retailers
Our unmatched commitment to detail with local and regional reporting makes us unique in the beverage alcohol industry. Thanks to our synergistic partnerships with retailers, we have market-leading retail coverage that we are constantly looking to expand by regularly investing in retail partnerships.
We support businesses of all-sizes
We know visibility is a priority for emerging brands. NielsenIQ’s Byzzer platform makes retail data actionable and accessible to small businesses through an easy-to-use platform.
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