NIQ BASES | IIEX Europe 2023
Beurs van Berlage, Amsterdam
Booth P
March 28-29, 2023
Ready to elevate your innovations and activate for success?
Join us at IIEX to see how NIQ BASES can help you reach success
NIQ Speaking Session
How AI is Delivering the Next Revolution in Product Development
Wednesday Mar 29 | 3:00 – 3:20 p.m. | Track 1
The approaches to developing and enhancing product formulations has not changed since they were developed in the 1950’s. Experimenting and finding new paths to success are limited by costs, time, and risk.
NIQ BASES has developed a new approach using AI to discover new routes to product success, elevating formulations by utilising the world of sensory experiences.
In this case study with Mondelēz International, we show how AI predicted the performance of new formulations, validated by further consumer research, and identified never considered flavours for further development.
Hear how AI is leading the next revolution in product formulation development, leading to new insights, reducing costs and risks in formulation optimisation, whilst delighting consumers.
Chris Sinclair
Global Head Optimisation, and BASES Growth Leader
Chris Sinclair
Chris started his career in Sensory and Consumer testing, helping the world’s best brands to identify the best possible formulations for their products. Prior to NIQ BASES, Chris was part of the innovation leadership at Ipsos, working with clients on launching multi-million $ brands and leading innovation across the US and EMEA.
In 2020, Chris joined BASES and worked with start-ups and academics to identify the next evolution for product development. In 2021 BASES Creative Product AI was launched, changing how clients evaluate their product formulations.
Chris lives with his wife and two children in Oxford and continues to lead the development of AI product solutions, along with growth strategy for the overall NIQ BASES business.
Meet our experts
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Jackie Tarran
VP, BASES Global Product & Sensory Optimisation
Aleksandra Andan
Director, BASES Account Development
Olga Malinkina
Director, BASES Account Development
Tessa Buckens
Director, BASES Account Development
Alfredo Perez Cabello
Director, BASES Account Development
Vijay Premani
Client Business Partner, Retail Intelligence
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