Bold Innovators Win

Thought Leadership by NIQ BASES

New year. New outlook. 

Welcome to our Innovation Hub, where you’ll find the latest analyses, commentary, and webinars to help guide your innovation initiatives. Bookmark and visit us throughout 2023Q1 for our latest insights.

   

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Dive into our sections and you will know more about:

Analysis

Delve into our latest findings

Webinar

Learn best practices and more in our BASES Masterclass

Infographic

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Podcast

Need insights on the go? Listen to our podcast

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Analysis
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Analysis
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Innovation: A key driver of growth

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Despite economic uncertainties, manufacturers who innovate are gaining distribution, market share and competitive advantage. Learn which key actions can help fortify your innovation strategy in our latest analysis.

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Webinars
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Webinars
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Infographics
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Infographics
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Learn more
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Other insights

Want to learn more?

Modern snake oil: How flawed System 1 research methodology is driving costly mistakes

Back to the future: the quest for alternatives to traditional survey research

Three questions to ask when setting your innovation agenda

Do survey respondents lie? The answer is yes…and no

Podcast

Listen to our podcast

“The resiliency of research done right”

Do people really lie on surveys?
Do cost efficency and speed come at the expense of data quality?
And is your System 1 vendor even measuring System 1?


NIQ BASES experts Mike Asche, SVP of Data Evolution, and Dr. Elise Temple, VP of Neuroscience, join our host Courtneay Verret to answer those questions and more in our first episode of Success, Elevated.

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Contact Us
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Contact Us

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Hello Innovators

Explore an expansive collection of thought leadership, articles, industry analysis, podcasts and more to inspire your next great idea