Line & Price Optimizer

Simulate a range of growth options to reveal the right opportunity.

Overview 02_Elements/Icons/ArrowRight

Simplify your path to growth

Explore and optimize a full range of options across your brands to maximize growth for your business.

Plan your pipeline
Grow your profits
Manage your revenue potential
Description 02_Elements/Icons/ArrowRight

Maximize your incremental growth

Consumers won’t see your new product offering by itself—they’ll see it in a dynamic marketplace where many competitive choices are available. In this context, even your existing products can cannibalize sales. BASES Line & Price Optimizer helps you maximize share potential and incrementality for your brand.

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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
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Turn consumer data into market reality

Combine predictive analytics and gold standard data with an intuitive interface that accurately simulates the shopping experience.


Make it easy

Our platform simplifies input collection, which allows you to focus on results and decisions that matter.


Industry-leading experience

Our team of line and price specialists have conducted over 3,000 studies in the past three years, providing you with the confidence you need to succeed.

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How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.