BASES Live!
Navigating the future: SEA Consumer Trends & Neuromarketing Insights
Singapore
Location:
NIQ Singapore
47 Scotts Road, #14-00
Singapore 228233
This event has now passed, if you would like to learn more, get in touch
Overview
Join us for an in-depth exploration of the latest macro consumer trends and FMCG innovations in Southeast Asia. Gain exclusive insights from NIQ BASES’ cutting-edge neuromarketing research, uncovering how consumer behavior is shaping the future of the market. Engage with industry experts, participate in interactive sessions, and discover how to leverage these trends for strategic advantage.
What you can expect
Understanding SEA Consumer Trends
Unveil the latest consumer trends and preferences driving FMCG innovation in Southeast Asia. Hear from industry experts on how these trends are shaping the market and what it means for your business. Access comprehensive survey results revealing what Southeast Asian consumers want from their FMCG products and gain practical strategies to leverage these trends for your business growth and innovation.
Neuro Marketing in the Service of Art:
Understand the impact of optimized creatives in delivering a 20% lift in ad-driven sales. Learn why strong ad creatives are 10-14X more likely to directly drive sales impact. Dive into the world of neuro marketing, where tools can capture 500 data points every second to uncover implicit non-conscious emotional responses and brand memory structures. Find out how NIQ BASES has completed over 15,000 neuro projects globally.
Are you skeptical about claims from vendors who claim to capture System 1 reactions? Is it enough to click on smiley faces or measure facial expressions? Let us demystify the process for you. Our very own Dr. Joshua Balsters will guide you through live demonstrations of our neuro tools.
Meet your brilliant speakers
Ashish Anand
Group Director, NIQ BASES Singapore
Ashish brings over 18 years of experience in market research, consulting and technology. His expertise lies in developing brand and product innovation roadmaps for our clientele and drive strong business outcomes with agile and predictive approaches. Ashish has led innovation projects across multiple categories including FMCG, Alcohol, Restaurants, Durables, Pharma & Healthcare. In his current role, Ashish is leading the NIQ BASES business for a portfolio of Singapore-based clients.
Dr Joshua Balsters
NIQ BASES Neuroscience expert
With over 15 years of academic and industry experience, Josh has a unique scientific approach that combines in-depth theoretical knowledge with an understanding of real-world impact. His mission is to advance the field of consumer neuroscience and help clients make informed decisions based on best-in-class research and technology.
Sunila Benjamin
Design & Neuro Director, BASES APAC & EEMEA
With over 20 years of experience in market research and analytics, specializing in Neuro and Packaging design research, Sunila is an expert in neuromarketing. Her expertise spans various industries including both CPG and Non-CPG, empowering companies to innovate and drive business growth through impactful consulting. Leading a team of neuro and design experts, she ensures that NIQ BASES delivers exceptional solutions tailored to the unique needs of each client.
