Digital Growth – are you ready?



Welcome IFT FIRST Exhibitors and Guests

July 14 – 17 | Chicago, IL

Get the Full View™ of Ingredient Manufacturing with NIQ

At our core, NPI captures and measures everything on pack at the most-granular level, by analyzing ingredients, claims, certifications, attributes, etc. across total store & coupling this with our leading retail measurement data + our consumer health panels. 

In addition to capturing the specific ingredients used across the total store, we also have 100+ attributes related to sustainable sourcing covering topics such as regenerative agriculture, fair trade, organic, and more. 

Lead with on-trend product innovations

Draw consumers to your product

Track competitive offerings

With NIQs Product Insights, you can show your CPG customers how to market sustainable ingredient sourcing to consumers, the sales lift they can expect when shifting to a more sustainable options, and the price premium they can command + you can identify the market size of your solutions, the percentage of the total addressable market currently captured, and any whitespace opportunities.

Shoppers are sharing what they want. Are you listening?

More than $175 billion is spent a year in the U.S. on health and wellness products, including products that meet individual dietary needs, are free from specific ingredients, follow sustainable practices or align with consumer social responsibility values.

Today’s shoppers are more purposeful, better informed, and are willing to pay more for products that meet their needs. It’s essential to have the right insights into these product attributes, changing consumer habits, and the accelerating market.

Leverage the full profile of your products

Promote the attributes your consumers are searching for with NielsenIQ Product Insight. We combine our robust market measurement and Consumer Panel insights with in-depth product attribute data to drive targeted growth. By activating ingredient-based attributes, nutrients, package claims, and certifications you can achieve holistic marketing and innovation success.


Rich attribute database

NielsenIQ tracks six times the attributes of other providers so you can see trends, optimize product assortment, and ensure product guidelines are met.


Deeper customer knowledge

Go beyond label claims to understand which attributes resonate with the shoppers you have—and those you want—so you can refine marketing and innovation tactics.


Competitive insight

Understand how your portfolio stacks up against the competitive market by comparing key attributes to identify product positioning and trending innovations.