Insights with NIQ: Executing with Excellence

Overview

The Indian retail landscape has become increasingly complex and fragmented, transforming traditional business methods and presenting both challenges and opportunities. To succeed in this evolving environment, executing with excellence is crucial. This involves identifying the right stores for your products and winning within those stores with the right pricing, portfolio mix, and creative optimization in-store/POSM planning to maximize your brand sales. 

Join us for Insights with NIQ

We invite you to our exclusive event, where we will share valuable insights and business cases on effectively executing your sales and marketing plans. Additionally, we will showcase the latest cutting-edge tools that can help you identify the right stores and achieve success within them.

Topics Covered

Session 1: Latest Trends in Indian FMCG Industry 

Stay updated with the latest trends shaping the Indian FMCG sector to ensure your strategies align with market dynamics. 

Session 2: Reaching the Right Stores Efficiently 

Precision Analytics: Discover how to find the right neighborhoods with high category sales and growth, offering maximum opportunities for brands. 

Store Profile Utilization: Learn how to identify priority stores for the perfect store program, ensuring optimal placement and reach. 

Session 3: Winning In-Store 

Portfolio Mix Optimization: Identify the right portfolio mix to maximize sales within stores. 

Pricing Strategy: Understand your brand’s pricing power, define item-level pricing strategies, and determine what to promote or avoid promoting, including correctly pricing innovations. 

Creative Optimization: Learn about in-store creative optimization (POSM planning) to enhance customer engagement and sales. 

Session 4: Fireside Chat 

Engage in an insightful discussion with industry leaders and peers, sharing experiences and strategies for success.

Featured speakers:

• K. Ganapathy Subramanium, Head of Marketing, LT Foods
• Piyush Jain, Head of Sales, Mars Wrigley
• Sujoy Das, Executive Director – India, NIQ

Explore Cutting-Edge Tools and Technologies

Visit our booths on-site to explore the latest innovative tools and technologies designed to support your retail strategies. 

Get the Full View™ with NIQ at the Insights Forum.