NielsenIQ at
Tech for Retail 2024
Powering Retail Growth
November 26-27, 2024
Paris, Porte de Versailles, Hall 4
Meet us in Paris!
Thrilled to announce our presence at Tech for Retail 2024, the European tradeshow offering comprehensive overview of digital tools and tech and eco-responsible innovations for Retail actors. NielsenIQ is proudly:
- Event Gold sponsor
- Member of the Genius Board of Experts with Emilie Darolles, NIQ Western Europe President
Visit us at booth D63 to get The Full View on digital tools and growth opportunities for Retail actors and learn about the latest omnichannel trends.
Ask for your free pass here and plan your visit with the agenda below
Agenda on Tech for Retail 2024
On stage
Main stage
Tuesday Nov, 26th | 4:00 – 4:50 pm
Fragmentation of e-commerce : challenges to face and win
Emilie Darolles, President WE, NielsenIQ will host
Charlotte Souleau, Managing Director, Back Market
Jeremy Richard, Head Digital of loyalty & Retail media, Jumbo
Florian Chavanelle, Retail e-com QSR Auto Director, TikTok France
Diederik den Dekker, Managing Director, Picnic France
2024 already shows e-commerce increasing its business weight on markets. Yet new challenges emerge with hybridization of purchasing paths, development of new offers and platforms and rising share of wallet of Chinese platforms. So how to deal with this multifaces context and stay ahead of your competitors, for both retailers and manufacturers? Our guests share their strategies for success – from branding, consumer knowledge to tech innovation and UX.
Conference rooms
Tuesday Nov, 26th | ROOM 5 | 12:00 – 12:30 pm
Share of Wallet: key consumer insights to win on your competition
To catch consumers’ attention and engage with them, you need the right KPIs to make the right decisions. Knowing your Consumers’ profiles and behaviors is a game-changer, both yours and your competitors’ ones. Consumer insights enable you to identify the most effective triggers of visits and purchases. Join the conference and benefit from actionable insights and comments from David Lecomte, Consumer Panel expert, on Retailer marketshares, socio-demographic profiles, loyalty rates… the ultimate KPIs to power your marketing plans and strengthen your shopper base.
Tuesday Nov, 26th | ROOM 5 | 12:30 – 13:00 pm
Retail media: reconciling Tech and Shoppers
Retail Media is obviously a new must in marketing plans. This one yet generated €580m on S1 2024. Of course, offers need solid technical foundations to operate but success does not rely only on it: adding consumers KPIs in retail media tech is critical to deliver and grow on the long-term by developing win-win collaborations between brands/advertisers and retailers avoiding cannibalisation among your marketing activities. Our expert Sarah Duchazeaubeneix, shares learnings and best practises to maximise the potential of 1st party data.
Meet-ups
Booth D63
Join us and make the best of your visit : we develop a special program of pitch sessions, O2O demo with experts, direct access to insights to match with your favorite drink !
Go on your Visitor’s profile and book a meeting with us !
Nov, 26th AM | Price & Promo: get it right and smart
Price remains the top criteria of choice but consumers are considering extra features before buying such as package size, quality value-for-price and discounts they can get. So low prices are not the only trigger to generate sales. Let’s meet with our MMM experts, Marion Marchenoir’s team for Yieldigo and Advanced Analytics and Sarah Duchaveaubeneix on Activate.
Nov, 26th PM | Consumers: jump in their shoes
Volatile behaviors, drop in loyalty, new purchase patterns, evolving brand perceptions…. Consumers are at the center of all attention. Stop running behind them and get now the right KPIs to generate engagement and, better, recruit among your competitors’ clients. Come and share your challenges and targets with Madline Sandevoir, David Lecomte and their team of Consumer Insights experts and benefit from direct access to Discover Consumer insights.
Nov, 27th AM | Store: set the perfect one
Physical stores are n°1 purchase place for FMCG however, developping the network requires solid preliminary studies to select the right location with the appropriate assortment that will match the catchment area and generate strong ROI. Meet our teams and experts Rémi Adam to get exclusive access to our innovative solutions for planogram, virtual shelves, Spectra and more.
Nov, 27th PM | e-commerce: win the game
Omnicanal is all around us and your business need to stay sharp on the topic with the right sales KPIs to monitor marketing efforts and adapt the offer along with the adapted tools to stay agile and react on-time. Join our experts Gabriel des Vallières and more to get insights on e-shoppers and marketshares including marketplaces with Fox Intelligence and private demo of latest 360° solution Data Impact.
Featured solutions to power Retail Growth
Activate
Step into the new win-win-win retail world
NIQ Activate powers engagements that matter for retailers, brands and their customers with a unique SaaS, AI-based collaborative platform.
Advanced Analytics
Build a solid foundation for your growth
Gain a 360° view of what drives consumers’ decisions and build actionable analytics that generate consistent growth. NielsenIQ’s Advanced Analytics solutions are designed to diagnose what happened, predict what will happen, and prescribe what to do.
Foxintelligence by NielsenIQ
Know your digital consumer
Understand your digital consumer through transactional data. Foxintelligence by NielsenIQ helps over 100 e-commerce leaders, brands and retailers finally get a 360° view of their online market, customers and competition thanks to the largest and most innovative digital consumer panel in the world, counting +5M e-shoppers worldwide.
Data Impact by
NielsenIQ
Elevate your digital shelf performance
Easily improve your visibility, distribution, share of voice and Amazon performance with granular and comprehensive insights. Every day, Data Impact collects more than 200 billion data points, tracking more than 56 million products in 60+ countries, providing precision unequaled among analytics providers.
Consumer Insights
Dive in consumers’ habits & buying journey
Get instant access to latest insights about your consumers’ life: who they are,their profile, favorite retailers and shops, products in their basket… NielsenIQ Discover Consumer relies on households daily expenses tracked via our proprietary panel (i.e +20 000 ind. in France) and enables your marketing team to deep dive in consumers data – and competitors’ ones – at anytime in order to elaborate strong growth strategies.
