Commentary
Win the digital shelf
An intuitive platform that provides brands with actionable ecommerce analytics. Distinct online source data collection provides reliable guidance for boosting sales, visibility and availability.
Data Impact by NIQ enables local and global brands to maximize distribution, improve search performance and monitor KPIs. Personalized scorecards with powerful at-a-glance recommendations show how to optimize media spend, monitor share of voice and enhance product content.
Its team of experts accompany marketing, media, sales, omnichannel & ecomm teams with customized data-driven insights.
- Harnessing KPI cross-referencing to identify market trends, competitor activity and opportunities.
- More than 1000 CPG retailers covered in over 75 countries and over 200 billion data points collected daily on over 56 million products
- Best-in-class technology employing truly granular data collection of all products in any category at individual online locations
- Ecommerce sales account for 12% of CPG sales in the U.S. and up to 30% of sales in global markets, with estimates of 15% CAGR growth through 2025. It’s critical for brand manufacturers to have the full view of all product performance within their categories
- A complete data set, collected where consumers shop, provides CPG manufacturers with a precise visualization of their omnichannel distribution and the ability to identify localized levers of action
Achieve more with Data Impact
Today’s CPG manufacturers are challenged on all fronts—from understanding how to harness the power of omnichannel, to identifying the right investment for search and media buys, to ensuring market share is not eroded by new competitors—all while avoiding zero-sum price wars.
1
Take more informed decisions at the retailer level
Get AI-powered recommendations for individual retailers for improving all digital shelf KPIs including content optimization, distribution, search performance, and availability.
2
Enhance performance on Amazon
Get a full category view—including competitors—to see your true performance relative to the market.
3
Full cycle media optimization
Cross-referencing of media, digital shelf and retailer data provides campaign recommendations and increased ROAS.
Featured Product
Data Impact by NielsenIQ
A powerful, collaborative analytics platform that helps brands interpret and master their omnichannel data. Real-time e-store data and advanced A.I. algorithms offer actionable insights and clear strategic guidance for optimized execution across an organization.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
