Female shopping

Optimize business growth with smart pricing and promotion

14 August 2024, Wednesday
9:00 am – 12:00 pm
Pullman Thamrin Hotel, Jakarta


About the event

The consumer goods industry is dynamic and competitive, requiring companies to constantly innovate their pricing and promotion strategies to attract and retain customers. This event aims to delve into key challenges and opportunities faced by consumer goods companies in effectively managing their pricing and promotional activities.

Key focus areas:

  1. Market Dynamics: Understanding current trends and shifts in consumer behavior that influence pricing and promotion decisions. 
  2. Strategic Pricing: Exploring different pricing models and strategies that consumer goods companies can adopt to optimize profitability while remaining competitive.
  3. Promotional Effectiveness: Analyzing the impact of various promotional tactics such as discounts, bundles, seasonal offers, and loyalty programs on consumer buying behavior and brand loyalty.
  4. Data-Driven Insights: Leveraging data analytics and market intelligence to make informed decisions regarding pricing adjustments and promotional campaigns. 

Expected outcomes:  

Attendees will gain actionable insights and strategies to enhance their company’s pricing and promotion effectiveness, improve profitability, and strengthen customer relationships in a competitive market environment.

Join us to gather firsthand insights on how to strategize on navigating challenges and capitalize on opportunities in pricing and promotions.

14 August 2024, Wednesday
9:00 am – 12:00 pm
Pullman Thamrin Hotel, Jakarta