The digital shelf is a battleground for brand visibility, consumer engagement, and market share.  

In this exclusive webinar with Barilla, we’ll unpack the latest global e-commerce trends with a sharp focus on the UAE, where digital transformation is accelerating at pace. 

Discover how the modern omnishopper is redefining the path to purchase and what this means for FMCG brands striving to stay relevant and competitive. From optimizing product content to mastering online availability, we’ll guide you through the strategies that turn digital visibility into offline dominance. 

Hear directly from Barilla, a global FMCG leader, as they share real-world experiences and lessons learned in navigating the digital shelf. Plus, gain access to key takeaways and practical tools to help your brand win online, and stay connected for personalized demos and support. 

What You’ll Learn: 

• Regional e-commerce leadership trends in the UAE 
• How omnishopper behavior is reshaping FMCG strategies 
• Winning tactics for digital shelf performance 
• Barilla’s insights and success stories 
• How to utilize NIQ Digital Shelf Lite to dominate offline performance 

Nicole Pilkington
Global Head of eCommerce Acceleration
Barilla

Samar Tariq
Senior Commercial Manager – Retailer Vertical APP
NIQ

Dagmara Tarczewska
Manager
Global Business Development Manager
NIQ Brandbank

Piotr Matusiak
Project Manager & Insight Lead
NIQ Brandbank