CHFA NOW 2025 Vancouver

Grow your small and medium brands with NIQ solutions that provide the Full View of the CPG industry and consumer shopping behaviour. Without breaking the bank. 

Whether you are new to the rapidly growing wellness industry in Canada, or a seasoned veteran, NIQ offers a wide range of solutions that can help you go beyond and: 

We are thrilled to announce the Launch Pad Prize at the CHFA trade show in Vancouver!

A $10,000 consulting package from NielsenIQ, redeemable towards MarketTrack or OMNI data consulting services. Gain invaluable insights into your market category and consumer behaviour with this comprehensive data package. Leverage NielsenIQ’s cutting-edge consumer intelligence to deepen your industry understanding and make data-driven decisions that propel your business forward. Don’t miss this incredible opportunity to elevate your brand with top-tier market intelligence!

NIQ Product Insights Canada: Coming Soon!

Insights launching in early May​

Consumers are searching for specific product attributes every time they shop – from keto-friendly snacks, gluten-free beer, biodegradable shampoos to paraben-free makeup, the shopping experience is more personalized than ever. NIQ Product Insights enable you to better understand the needs of today’s discerning consumers to unlock new pathways to growth.

NIQ Speaking Sessions at CHFA NOW

The Future of Wellness: Decoding Consumer Behaviour In a Shifting Economy

Friday, April 25th | 1:15pm – 2:00pm | Room 205

Join Francis Parisien for an in-depth exploration of the impact of economic shifts on market performance. Francis will delve into:

• This is an opportunity to enhance your understanding of consumer behaviour and position your brand for success in this changing landscape.

• Market Update: The impact of inflation, tariffs and the imminent global economic shifts on the Canadian landscape.

• Evolving Consumer Expectations: Understand the changing demands of today’s wellness-conscious consumers.

• The Future is NOW: Discover how innovation and consumer trends are shaping the future of the wellness industry.

Meet the Expert

Francis Parisien – SVP SMB

With over 20 years at NielsenIQ, Francis Parisien is the Senior Vice-President of Sales for Small and Medium Businesses in Canada. Leading a nationwide team, he focuses on market and consumer insights for diverse organizations. Actively involved in strategic thought leadership, Francis addresses the impact, challenges, and opportunities presented by the evolving marketplace and the ever-shifting consumer trends. Committed to fostering partnerships in the FMCG sector, he steers NIQ’s Canadian initiatives with expertise and vision.

Exploring the Unique Opportunities of the Quebec Market

Friday, April 25th | 3:15pm – 4:00pm | Room 205

Looking to strengthen your brand’s presence across all provinces? Join Cédric Bélanger, Business Development for Small and Medium Businesses at NielsenIQ, for an insightful session on Quebec’s unique market opportunities for wellness products.

This presentation will cover:

• Expansion Potential: Discover unique opportunities Quebec offers for brands expanding from west to east.
• Market Distinctions: Understand how Quebec’s CPG consumption patterns differ from other provinces.
• Wellness SMBs: Learn how wellness small and medium businesses have uniquely distinguished themselves in Quebec.

Deepen your understanding of the Quebec market and strategically position your brand for success in this unique landscape.

Meet the Expert

Cédric Bélanger – Business Development for Small and Medium Businesses

Cédric Bélanger has supported hundreds of clients at NIQ, from major retailers to small and medium-sized Canadian businesses. Renowned for his industry knowledge and analytical excellence, he brings retail expertise from Couche-Tard, Sleeman, and IGA. As a former business owner, Cédric connects with entrepreneurs seeking NIQ services. His commitment to client success, love for entrepreneurship, and passion for market research drive his work daily.