From Treats to Transparency
Navigating Canada’s Pet Care Market
September 10th at 2pm
Secure your spot today!
Join NIQ and Pets Canada for an exclusive webinar exploring the evolving landscape of the Canadian pet care market. With total pet food and treat sales surpassing $6.2 billion and nearly 25% of purchases now happening online, this session will unpack the forces reshaping consumer behaviour, from inflation and tariffs to digital commerce and health-conscious pet parenting.
NIQ’s Francis Parisien will kick off with a comprehensive market overview, highlighting key sales trends, emerging product categories, and the impact of U.S. tariffs on Canadian-made pet food. Then, Christine Carrière at Pets Canada will present fresh insights from their latest national survey, conducted in partnership with NIQ. Attendees will gain a deeper understanding of pet ownership patterns, trusted sources for acquiring pets, and where Canadians turn for care advice, from veterinarians to online communities.
This presentation will also dive into food preferences, spending habits, cost-saving strategies, and the rising importance of sustainability and ingredient transparency. Whether you’re a brand, retailer, or industry stakeholder, this webinar offers actionable insights to help you understand the Full View of the pet care market in Canada.
Meet the Experts
Francis Parisien
Francis Parisien is the Senior Vice President of Sales for Small and Medium Businesses in Canada at NielsenIQ (NIQ). With more than two decades of experience at NIQ, Francis brings deep expertise in navigating the impacts, challenges and opportunities of an evolving marketplace and shifting consumer trends.
In his role, Francis leads a nationwide team that supports start-ups, emerging suppliers, established manufacturers, government agencies and non-governmental organizations seeking market and consumer insights. Collaborating closely with his team, Francis’ primary objective is to forge partnerships across the fast-moving consumer goods (FMCG) sector, ensuring NIQ’s Canadian initiatives remain aligned with client needs and market dynamics.
Christine Carrière
Christine has served as the President and CEO of Pets Canada since 2020. She has played a pivotal role in advocating for responsible pet business practices both domestically and internationally. Under her strategic leadership, the organization offers invaluable industry insights, market data, best practices, and policy recommendations, fostering a thriving and trustworthy pet business sector in Canada.