Analysis
NIQ CONSUMER LIFE WEBINAR
How to build a future-ready brand with consumer-centric insights
Wednesday, October 29, 2025 | 11 am – 12 pm (SGT)
Today’s consumers have fundamentally shifted their priorities and behaviors—and so must brands.
Asia Pacific is a vibrant region full of great opportunities, ready for substantial growth. However, in a world of increasing uncertainty, connecting with consumers requires a deeper, more nuanced understanding of their evolving lives. How do you navigate this complexity to ensure your brand resonates and your business thrives?
To shed light on this, we introduce Consumer Life, the world’s largest and longest-standing survey of global consumers. Spanning 40 markets, Consumer Life captures the multifaceted aspects of people’s lives – from how they think and feel, to how they live and spend.
We invite you to join us for an insightful session where we explore the key forces shaping the region. In this webinar, you will learn how to:
| Gauge the sentiments: Uncover the current consumer mood and financial outlook across key Asia Pacific markets. | Understand the ‘why’ behind consumer behaviour: Explore how personal concerns and shifting values are directly impacting shopping habits and consumption strategies. | Identify emerging opportunities: Get a first look at pivotal generational divides and lifestyle trends that are redefining the marketplace. | Build a winning strategy: Discover how to apply a consumer-first mindset to guide your marketing and innovation, ensuring your brand stays relevant and connected. |
NIQ Experts & Speaking Sessions
Meet our industry experts to gain valuable insights and spirited discussions
Eric Wagatha
Global Practice Lead, Trends & Syndication @ NIQ
Consumer trends and futuring leader with over 30 years experience across all HH consumption categories, technology, and automotive.
Dixit Sapra
Consumer Insights & Demand – APAC Lead @ NIQ
Brings along 19+ years of Consumer insights & Strategy experience. Has worked across industries, categories and geographies .
What is consumer life?
Powered by an annual global study, Consumer Life has been providing consumer trends and insights to brands in the US for over 50 years, and globally for nearly 30 years.
Consumer Life is strongest at the beginning of the insights journey, where a holistic view of consumer trends, mood & confidence, values & attitudes, and lifestyle form the basis for strategy or more comprehensive research.
Shifts in consumers’ values introduce new expectations for what brands need to do to stay relevant in people’s lives.
These shifts go on to become forces in the marketplace driving demand for innovation in products and marketing
In-depth insight into evolving consumer attitudes, values and lifestyles
 Connect with consumer trends Gain an accurate and actionable understanding of your target market’s needs and sentiments that directly impact their needs and behaviors. |  Identify innovation opportunities Create new or improve products to attract new audiences while navigating changing market dynamics. |
 Future-proof your strategies Address the forces and trends to anticipate consumer needs and potential disruption from other categories. |  Invest confidently Focus your efforts and spend where it’s most efficient and impactful for your brand. |
Consumer Life helps you succeed with powerful longitudinal data delivering foresight into the changing consumer landscape
Insights tailored towards your needs
Consumer Life delivers intelligence in the format that works best for you. The Syndicated reports to answer key questions by category, market, trend and demographic tailored to your unique challenges. Our unmatched breadth and depth of coverage ensure quick, cost-effective answers to your most pressing questions, while our rigorous quantitative approach gives you and your stakeholders confidence in every decision.
Ready to unlock the full picture? Connect with us today for a complete package of insights tailored to your needs.
Understanding Consumer Insights and Buying Behavior Trends
