Shoppers today are increasingly viewing food as a tool for health, driving a surge in demand for greater transparency in labeling and nutrition.  

This shift is more than a trend, it’s a fundamental change in how purchasing decisions are made. Retailers that embrace transparency are not only meeting shopper expectations but also positioning themselves as trusted leaders in the evolving food landscape.   

Join NielsenIQ and NIQ Brandbank for an insightful discussion on how retailers can stay ahead of this movement, from the growing influence of functional foods to the rising adoption of global labeling systems like Nutri-Score and HFSS. We’ll explore the role of technology in enhancing product transparency, how shoppers, including those using GLP-1 medications, are navigating their food choices, and what this means for the future of retail.   

During this must-attend webinar, we’ll cover:   

• Key Shopper Trends in Health & Nutrition: How shoppers are using food to manage conditions like diabetes, hypertension, and obesity, and what they expect from retailers.   

• The Rising Demand for Transparent Labeling: Why detailed product information, including 2D barcodes and nutritional attributes like gluten-free and diabetes-friendly, is shaping shopper trust.   

• Retailers Leading the Way: A look at global and private-label innovations in nutrition transparency, with real-world examples of how top retailers are prioritizing health-focused solutions.   

• Technology’s Role in the Future of Food Retail: How digital solutions, product data, and shopper-driven insights are transforming the shopping experience. 

Sherry Frey
Health & Wellness Industry Leader 
NielsenIQ 

James Peach 
Senior Pre-Sales Consultant – FMCG Regulatory Specialist 
NIQ Brandbank 

Chris Costagli 
Vice President, Food Insights Lead 
NielsenIQ