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6 consumer sentiment-driven strategies to drive growth and capture spending

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6 consumer sentiment-driven strategies to drive growth and capture spending

“When we saw the KPIs on our advertising campaign start to fall, we needed to quickly understand what was happening. The campaign had been extremely successful for two years and driven a turnaround in brand perceptions. GfK’s insights and data analysis helped diagnose the cause, pinpointing what needed to be fixed. At the same time, we were reviewing our brand positioning, and the feedback became part of a much wider review.”

Kirsten Kuhnert, Senior Manager Insights, Vodafone
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