Andrew brings over 17 years of experience with a deep passion to help clients in the FMCG space to understand the value of data, insights, and consumer behaviour. Andrew is passionate about brands understanding how consumer behaviour is the pathway to growth.

Karel is Managing Director for the Czech Republic, Slovakia, and Hungary at NIQ, where he has been shaping market strategies for over 20 years. With deep expertise in consumer behavior and retail dynamics, Karel helps leading brands and retailers unlock growth through actionable insights and data-driven strategies. His work focuses on empowering businesses to adapt to evolving shopper trends and maximize performance in both traditional and digital channels.

Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 7 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.   

Romana is the Customer Success Leader for the Czech Republic, Slovakia, and Hungary. With over 20 years of experience in client-facing roles across customer success and client service teams, Romana brings a deep understanding of FMCG industry, she is passionate about helping clients turn insights into action, ensuring they get the most value from their data and solutions.