Success Story
NielsenIQ Digital Advisory Council Warsaw, Poland
Elevate your E-Commerce success
Venue: NIQ Poland Office (Inflancka 4b, Warsaw, 00-189, Poland)
Date: 23 October 2025
Time: Starting at 9:00 am
Ready to take your Omni & E-Commerce business to the next level?
Look no further! Join us for a day of exclusive insights, cutting-edge strategies, and unmatched networking opportunities.
Together, let’s unlock the path to real growth!
Agenda
09:30 – 09:45 Welcome address by Karolina Zajdel
09:45 – 10.15 Session 1: Delivering the Full View of Omni from NIQ by Andrew Criezis
10:15 – 10:35 Session 2: The Pulse of Ecommerce: Trends and Insights by Michal Rudecki
10:35 – 10:55 Session 3: T&D Trends in Ecommerce by Artur Noga Bogomilski
10:55 – 11:05 Coffee Break
11:05 – 11:30 Session 4: Shopper in the world of Omnicommerce by Anka Łękarska & Katarzyna Reizer
11:30 – 12:00 Session 5: The Omnichannel Playbook – Digital Shelf with the Rise of Retail Media, Digital Purchases by Didem Şekerel Erdoğan
12:00 – 12:40 Lunch Break
12:40 – 13.30 Panel Discussion: Shopper 360°: The New ERA in Digital Commerce by Michal Rudecki
Panelists:
- Kacper Szybowski, Head of eCommerce Poland & Eastern Europe, Reckitt
- Rafał Brudziński, Category Manager eCommerce CE, Mars
- Jakub Soska, CEE Brand Partnership Manager, TikTok
- Olga Adamkiewicz, Director of Trade Marketing and Promotion, RTV EURO AGD
- Andrew Criezis, President, Global eCommerce & Omni
13:30 -14:00 Session 6: Navigating EEAT & GEO: New Standards Shaping Digital Commerce by Łukasz Dzikowski
NielsenIQ speakers
Andrew Criezis
President, E-Commerce & Omni
NielsenIQ
Andrew brings over 17 years of experience with a deep passion to help clients in the FMCG space to understand the value of data, insights, and consumer behaviour. Andrew is passionate about brands understanding how consumer behaviour is the pathway to growth.
Karolina Zajdel
Managing Director, Poland
NielsenIQ
Didem Şekerel Erdoğan
EEMEA & India E-Commerce Leader and General Manager, Türkiye
NielsenIQ
Didem is an expert in leading big data advanced analytics with predictive intelligence using artificial intelligence to help clients drive profitable growth with insights and foresights. She is an expert in RGM (Revenue Growth Management), E-Commerce insights and foresights with superior consultancy is a clear focus of hers, Didem together with her teams launched 7 years ago the NIQ E-Commerce FMCG panel in Türkiye to provide forward-looking light to the industry. Didem is passionate to provide her clients in FMCG, E-Commerce and Retail companies with forward-looking insights and helping them to drive growth. She focuses also on helping clients across EEMEA with the next generation of digital shelf analytics to accelerate their growth journey in E-Commerce with a focus on sales excellence and ROAS.
Michal Rudecki
Poland Commercial Director & eCommerce Leader
NielsenIQ
Artur Noga-Bogomilski
Head of Customer Success Management
NielsenIQ
Łukasz Dzikowski
Business Development Director NIQ Brandbank
NielsenIQ
Anka Łękarska
CMI Poland Customer Success Manager
NielsenIQ
Katarzyna Reizer
Client Business Partner
NielsenIQ
Panel with industry experts
Shopper 360°: The New ERA in Digital Commerce
Michal Rudecki
Poland Commercial Director & eCommerce Leader
NielsenIQ
Andrew Criezis
President, E-Commerce & Omni
NielsenIQ
Kacper Szybowski
Head of eCommerce Poland & Eastern Europe
Reckitt
Rafał Brudziński
Category Manager eCommerce CE
Mars
Jakub Soska
CEE Brand Partnership Manager
TikTok
Event details
Event date: 23 October 2025
Event venue: NIQ Poland Office (Inflancka 4b, Warsaw, 00-189, Poland)
(location map)
(By invitation only)
Thank you very much for your interest in our event!
We look forward to welcoming you next year.
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