NielsenIQ Digital Advisory Council London, UK

Laura is a brand growth and transformation leader who has led the reinvention of the online channel for Waitrose, tripling the size of the channel in this time, building new routes to market with partners such as Deliveroo, UberEats and Just Eat and growing the business into new D2C channels.

Prior to joining the partnership Laura worked as a consultant driving digital transformation for several multichannel retailers working at the intersection of brand, customer and technology.

Jude leads the perfect digital store and online category management agenda for Pepsico in the UK and has spearheaded the adoption of digital input metrics into wider business reporting, realising a truly omni-channel picture of brand visibility & availability and driving digital commerce execution standards.

An experienced sales leader, prior to leading UK PDS, Jude’s background includes sales leadership roles at Pepsico across organised trade, away from home and convenience channels.

Nora is an award-winning marketeer. Her well rounded international career spans across all key marketing verticals: creative agency (Ogilvy & Mather Singapore @ Unilever Pond’s), brand (FOREO, Lottie London to name a few) and now tech and media/entertainment while pioneering discovery e-commerce at TikTok Shop in the U.K. and Europe.

Passionate about engaging with Gen Z consumers, Nora is known for insight-led creative and disruptive digital activations that cut through noise and deliver business and brand growth. You can often see Nora on stage sharing her insights and forward thinking around the latest marketing, digital and e-commerce trends that shape the industry.

Across her 20+ year career in data and marketing technology, Katy has worked with a wide spectrum of top brands and retailers. Her background in digital analytics and consumer intelligence means she is has a hands-on approach with clients. She is a passionate advocate for cutting through the noise to help build insight-driven strategies and a culture of innovation.

Salim is your go-to expert for everything tech and E-Commerce. Leading business development for Data Impact — a NIQ company, Salim is an authority on sharing the latest advancements, emerging trends, and innovative tools that can give you the edge you need to thrive in the digital world.

With over 20 years of experience in eCommerce and market research, currently contributing as UK & Ireland eCommerce Market Leader at NielsenIQ. Focused on empowering teams with data-driven strategies to optimise online retail performance and consumer insights. Dedicated to advancing NielsenIQ’s mission of enabling smarter, faster decision-making in digital commerce.

Guillaume supports West Europe manufacturers, retailers and service companies in improving their e-commerce performance by leveraging NielsenIQ’s unique omnichannel commerce solution, from market measurement to e-shopper understanding and e-commerce activation.