With Danny van den Burg, Commercial Director NIQ Netherlands and Femke Smits, Sr. Customer Success Lead NIQ.

To kick off this year’s Insight Summit, we explore the key forces shaping 2025 and beyond — setting the stage for consumers, retailers, and manufacturers across the FMCG and Tech & Durables markets. In the wake of COVID and inflation, we are entering a new era of uncertainty, transition, and growth potential—one that will redefine everyday life, purchasing behavior, and entire industries.​

In this session, we’ll highlight the pivotal developments from 2024 that have laid the foundation for change, while uncovering the industry trends, evolving consumer needs, and transformative dynamics that will drive the future. We’ll identify upcoming waves of demand and spotlight pioneering trend themes, offering a holistic market perspective enriched with real-world examples. Gain actionable insights to craft innovative strategies, build competitive advantage, and think beyond traditional industry boundaries.

With Jeroen Blank, Sr Retail Consultant NIQ.

This session explores how retailers can leverage digitalization, artificial intelligence, and omnichannel strategies to remain competitive in a rapidly changing market. From dynamic pricing to AI-powered retail management, we highlight the key innovations shaping the future of commerce. Gain exclusive insights from industry experts how technology can be strategically used to boost efficiency, profitability, and customer loyalty.

With Ramesh Mishra, Global Client Leader, NIQ BASES

Product Development with AI is a Game Changer, through AI-led agile product testing, increasing the probability of Success and in developing superior products, at a fraction of the time and cost. CPG companies know the power of innovation. The majority of CPG executives call superior product development and innovation the number one lever for growth. But 75 percent of industry innovations fail.To do so, CPGs need to “Reinvest” in the consumer-centric product design processes and upgrade their innovative operating models to cut down time to market and get better at test and learning.

• Tech and Durables: Interplay of market forces, the tariffs and shopper choices
  
  With Namrata Gotarne Global Strategic Insights Director at NIQ and Vanessa Theunissen, Senior Expert Market Research Analyst.
  
  Join us for an exciting presentation as we dive into today’s ever-evolving tech and durables market. We’ll explore the critical factors shaping the industry, including tariffs, changing consumer preferences, and highlight growth opportunities in 2025. This session will uncover what’s truly at stake for retailers, manufacturers, and shoppers, and how businesses can strategically position themselves for success in this dynamic landscape.
• FMCG: To be announced soon
  

• Tech & Durables: The true ROI of Retail Media
  
  With Paul Sturgeon, Commercial Director, Western Europe, Media Effectiveness, Strategic Analytics & Insights
  
  Retail Media is playing an increasingly pivotal role in advertising strategies and the ability to understand the true return on investment (ROI) of Retail Media campaigns is critical. This requires a deep understanding of incrementality – determining the additional sales generated solely due to advertising efforts. This presentation will provide an overview of ‘retail media’ and how advertisers can isolate the true impact, disentangling it from other factors influencing sales.
• FMCG: To be announced
  

E-commerce is not a single channel—and there is no one-size-fits-all “online shopper.” Different types of buyers have unique motivations, barriers, and product preferences that influence their choices across online sub-channels—while continuing to shop offline. These dynamics vary by category, making it essential to understand who buys what, where, why, and how.​

In this session, we’ll explore key e-commerce trends identified by NIQ and engage with industry leaders to unpack how these insights can help retailers and brands better meet shopper needs. We will discuss strategies for placing the right products for the right audiences in the right digital spaces to drive growth across evolving online and omnichannel environments.​