Report
Full Insights Day with NIQ This September
NIQ Shopper Trends Events 2025
4 September 2025
Sava Center, Belgrade, Serbia
16 September 2025
Kaptol Boutique Cinema, Zagreb, Croatia
Ready to stay ahead of the curve in retail?
Join top industry minds at Shopper Trends Conference 2025, powered by Retail Pulse, and gain the insights you need to drive growth and outpace the competition.
Discover exclusive global and local consumer research from NIQ, spotlighting fast-moving categories like Health & Beauty, Beverages, Snacking, and Home Care. Learn how Gen Z, digital innovation, gambling and AI are reshaping shopper behavior – and how your brand can capitalize.
Plus, uncover bold strategies that tap into emerging spaces like media and gambling to build breakthrough business models and brand stories.
Seats are limited—don’t miss your chance to turn today’s trends into tomorrow’s wins.
Decode the evolving retail landscape and store performance to forge retention and conversion
NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends.
Embrace Change
Keep pace with changing shopper and channel dynamics.
Understand
Understand the retail and channel ecosystem across markets, regions, or territories.
Measure
Measure store performance from a shopper perspective, uncovering motivations behind store choice.
Prepare
Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their store choice.
Agenda: Shopper Trends Belgrade
Date and time: 4 September 2025
- Shopper Trends Study 2025 Powered by Retail Pulse – Serbia
Gain comprehensive insights into changing Serbian shopper behaviors, enabling strategic alignment to capitalize on emerging opportunities. Benchmark Serbian shopper to other Adriatic markets.
- Serbian Retailers Performance Powered by Retail Pulse
Decode retailer Store Equity Index and Retailers’ Performance in Serbia to forge retention and conversion.
- Global Consumer Outlook Study
– The Rise of Health and Sustainability
– Gen Z is here but Old is Gold
– Global Consumer Life Study
– Key Global Consumer Trends
– AI and Gambling – new global consumer trends
- Price Pressured Serbian Consumer
As inflation stabilizes, consumers in Serbia are balancing among quality, promotions and trade brands.
- Trade Brands – Private Label study – Serbia
Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.
- FMCG Industry Forum Sessions
– Global Home Care Industry
– Global Beverage Industry
– Global Beauty Industry
– Global Snacking Industry
The latest Industry narrative on key Industry hot topics and trends from around the world.
NielsenIQ Speakers: Shopper Trends Belgrade
Miroslav Tasić
Market Leader Adriatics
NielsenIQ
Igor Grudenic
Client Delivery Leader Adriatics
NielsenIQ
Aleksandra Milenkovic
Senior Analytic Insights Executive
NielsenIQ
Djordje Djokanovic
Customer Service Executive
NielsenIQ
Jelena Milin
Customer Service Executive
NielsenIQ
Katja Bizjak
Client Business Partner Adriatics
NielsenIQ
Ljubica Sijakovic
Senior Analytic Insights Executive
NielsenIQ
Magdalena Mihailovic
Customer Service Junior Executive
NielsenIQ
Marta Janjic
Client Executive
NielsenIQ
Vladimir Draca
Client Manager
NielsenIQ
Agenda: Shopper Trends Zagreb
Date and time: 16 September 2025
- Shopper Trends Study 2025 Powered by Retail Pulse – Croatia
Gain comprehensive insights into changing Croatian shopper behaviors, enabling strategic alignment to capitalize on emerging opportunities. Benchmark Croatian shopper to other Adriatic markets.
- Croatian Retailers Performance Powered by Retail Pulse
Decode retailer Store Equity Index and Retailers’ Performance in Croatia to forge retention and conversion.
- Global Consumer Outlook Study:
– The Rise of Health and Sustainability
– Gen Z is here but Old is Gold
– Global Consumer Life Study
– Key Global Consumer Trends
- Croatian Consumers Caught Between Global and Regional Brands
Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.
- Trade Brands – Private Label Study – Croatia
Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.
- FMCG Industry Forum Sessions
– Global Home Care Industry
– Global Beverage Industry
– Global Beauty Industry
– Global Snacking Industry
The latest Industry narrative on key Industry hot topics and trends from around the world.
- Media Measurement – Precision in Every Insight
The Road Ahead for Media Metrics: How to use data-driven strategies for Media Success and optimize your campaign performance.
NielsenIQ Speakers: Shopper Trends Zagreb
Miroslav Tasić
Market Leader Adriatics
NielsenIQ
Igor Grudenic
Client Delivery Leader Adriatics
NielsenIQ
Ana Bulaš
Senior Customer Success Consultant
NielsenIQ
Berislav Znidarčić
Client Business Partner
NielsenIQ
Božica Habajec Ivicic
Senior Customer Success Consultant
NielsenIQ
Ivan Hruška
Strategic Accounts Leader for East Europe
NielsenIQ
Jasmin Vakufac
Retail Vertical Client Executive
NielsenIQ
Ljubica Sijakovic
Senior Analytic Insights Executive
NielsenIQ
Maurizio Bogovic
Client Executive
NielsenIQ
Mirna Pajtak
Senior Analytic Insights Executive
NielsenIQ
Nina Knezevic
Sales Specialist – Analytics
NielsenIQ
Zorana Krajinovic
Client Business Partner
NielsenIQ
Event details
Event:
Belgrade, Serbia: 4 September 2025
Location: Sava Center, Belgrade
Event:
Zagreb, Croatia: 16 September 2025
Location: Kaptol Boutique Cinema, Zagreb
