Full Insights Day with NIQ this June

NIQ Shopper Trends Events 2025

June 5, 2025
Kaptol Boutique Cinema
Zagreb, Croatia

June 12, 2025
Sava Center
Belgrade, Serbia

Ready to stay ahead of the curve in retail?

Join top industry minds at Shopper Trends Conference 2025, powered by Retail Pulse, and gain the insights you need to drive growth and outpace the competition.

Discover exclusive global and local consumer research from NIQ, spotlighting fast-moving categories like Health & Beauty, Beverages, Snacking, and Home Care. Learn how Gen Z, digital innovation, and AI are reshaping shopper behavior – and how your brand can capitalize.

Plus, uncover bold strategies that tap into emerging spaces like media and gambling to build breakthrough business models and brand stories.

Seats are limited—don’t miss your chance to turn today’s trends into tomorrow’s wins.

Decode the evolving retail landscape and store performance to forge retention and conversion

NIQ’s Shopper Trends is an  annual syndicated  Survey-Based Solution that  leverages over a  decade of trended data with comprehensive  coverage across 50+ markets, delivering  in-depth insights into shopper and  category trends.

Store owners discussing over digital tablet by drink cans

Embrace Change

Keep pace with changing shopper and channel dynamics.

Understand

Understand the retail and channel ecosystem across markets, regions, or territories.

woman at a grocery store, pushing a shopping cart while holding multiple bags of chips in one hand

Measure

Measure store performance from a shopper perspective, uncovering motivations behind store choice.

woman wearing jeans standing on her tiptoes to see more groceries

Prepare

Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their store choice.

Agenda: Shopper Trends Zagreb
(5 June 2025)

Shopper Trends Study 2025 Powered by Retail Pulse – Croatia

Gain comprehensive insights into changing Croatian shopper behaviors, enabling strategic alignment to capitalize on emerging opportunities. Benchmark Croatian shopper to other Adriatic markets.

Croatian Retailers Performance Powered by Retail Pulse

Decode retailer Store Equity Index and Retailers’ Performance in Croatia to forge retention and conversion.

Global Consumer Outlook Study

– The Rise of Health and Sustainability
– Gen Z is here but Old is Gold
– Global Consumer Life Study
– Key Global Consumer Trends

Croatian Consumers Caught Between Global and Regional Brands

Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.

Trade Brands – Private Label Study – Croatia

Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.

FMCG Industry Forum Sessions

– Global Home Care Industry
– Global Beverage Industry
– Global Beauty Industry
– Global Snacking Industry
The latest Industry narrative on key Industry hot topics and trends from around the world.

Media Measurement – Precision in Every Insight

The Road Ahead for Media Metrics: How to use data-driven strategies for Media Success and optimize your campaign performance.

NielsenIQ Speakers: Shopper Trends Zagreb

Miroslav Tasić

Market Leader Adriatics
NielsenIQ

Igor Grudenic

Client Delivery Leader Adriatics
NielsenIQ

Ana Bulaš

Senior Customer Success Consultant
NielsenIQ

Berislav Znidarčić

Client Business Partner
NielsenIQ

Božica Habajec Ivicic

Senior Customer Success Consultant
NielsenIQ

Ivan Hruška

Strategic Accounts Leader for East Europe
NielsenIQ

Jasmin Vakufac

Retail Vertical Client Executive
NielsenIQ

Ljubica Sijakovic

Senior Analytic Insights Executive
NielsenIQ

Maurizio Bogovic

Client Executive
NielsenIQ

Mirna Pajtak

Senior Analytic Insights Executive
NielsenIQ

Nina Knezevic

Sales Specialist – Analytics
NielsenIQ

Zorana Krajinovic

Client Business Partner
NielsenIQ

Agenda: Shopper Trends Belgrade
(12 June 2025)

Shopper Trends Study 2025 Powered by Retail Pulse – Serbia

Gain comprehensive insights into changing Serbian shopper behaviors, enabling strategic alignment to capitalize on emerging opportunities. Benchmark Serbian shopper to other Adriatic markets.

Serbian Retailers Performance Powered by Retail Pulse

Decode retailer Store Equity Index and Retailers’ Performance in Serbia to forge retention and conversion.

Global Consumer Outlook Study

– The Rise of Health and Sustainability
– Gen Z is here but Old is Gold
– Global Consumer Life Study
– Key Global Consumer Trends
– AI and Gambling – new global consumer trends

Price Pressured Serbian Consumer

As inflation stabilizes, consumers in Serbia are balancing among quality, promotions and trade brands.

Trade Brands – Private Label study – Serbia

Stay ahead with insights on how consumers perceive Private Labels and their role in daily purchases.

FMCG Industry Forum Sessions