NIQ Taiwan 2025 FMCG Outlook:
Breaking Through Stagnation – A Strategic Playbook for FMCG Growth
Thursday, 19 June 2025
Chao Chi Cultural & Educational Building, 10F
*The seminar will be conducted entirely in Chinese.
About the Event
Language: Chinese
Thursday, 19 June 2025
14:30 – 17:00 (Registration begins at 14:10)
Chao Chi Cultural & Educational Building, 10F
No. 11, Lane 120, Section 4, Nanjing East Road, Songshan District, Taipei
Notes: *Due to limited seating, the event operates on a qualification-based admission system. Completing registration does not guarantee acceptance. Please await notification from the organizer by 12 June 2025.
In 2024, Taiwan’s FMCG market faces the pressures of rising prices and declining sales, with overall growth slowing. Amid intense price competition, why do some brands continue to thrive without relying on promotions?
NIQ insights show that online channels in Taiwan are rapidly expanding, with consumers becoming increasingly reliant on promotions and convenience. Brands that master the dual strategy of “flexible online pricing and enhanced offline experiences” will be key to driving growth across both channels.
Looking ahead to 2025, NIQ has identified three emerging trends reshaping the consumer landscape: the pet economy, health consciousness, and premiumisation through value. These trends highlight a shift in consumer expectations towards emotional connections, quality of life, and brand value.
This seminar will explore the hidden opportunities behind these trends, providing brands with the tools to leverage differentiated channel strategies and trend-driven momentum to seize the market lead in a rapidly changing consumer ecosystem.
Agenda
14:10-14:30: Guest Arrivals & Registration
14:30-14:40: Welcome and Opening
14:40-15:40:
BREAKING THE STAGNATION TRILOGY: ONLINE ACCELERATION x OFFLINE RESHAPING x TREND EXPLOSION
Navigating Price Pressure to Harness Channel Diversification and Trend Dividends, Helping Brands Break Through and Accelerate Growth
15:40-15:50: Break
15:50-16:20:
UNDERSTANDING CONSUMER COGNITION IN THE NEW FMCG ERA
Unlocking Post-Shuffle Channel Positioning and Price Promotion Efficiency and Drive Effective Innovation
16:20-16:30: Closing Remarks
16:30-17:00: Networking & Mingling
Speakers
Tom Chang
Senior Manager, Customer Success
NIQ Taiwan
Tom has over 8 years of experience at NIQ, specializing in serving multinational brands and leading local manufacturers and retailers across diverse sectors such as food and fast-moving consumer goods. He excels in using a consultative approach to gain insights into market and business issues, tailoring strategic solutions for clients, and providing comprehensive operational advice to help businesses achieve growth.
Sophie Chien
Associate Manager, Customer Success
NIQ Taiwan
Sophie has been with NIQ for over 5 years, deeply involved in the health and wellness sectors, and extensively covering the food and daily necessities markets. With cross-sector industry insights and strategic thinking, she creates value for clients in the rapidly changing consumer ecosystem.
Felicia Ke
Associate Director, Strategic Analytics & Insights
NIQ Taiwan
Felicia has over 10 years of market research experience, spanning Taiwan and China markets, focusing on fast-moving consumer goods and the food and beverage sectors. She has served various multinational corporations and leading local brands. Felicia specializes in retail and foodservice tracking studies, quantitative consumer analysis, and provides in-depth insights for food, retail, and foodservice brand clients.
Event Details
Date: Thursday, 19 June 2025
Time: 14:30 – 17:00 (Registration begins at 14:10)
Location: Chao Chi Cultural & Educational Building, 10F
No. 11, Lane 120, Section 4, Nanjing East Road, Songshan District, Taipei
*Notes: Due to limited seating, the event operates on a qualification-based admission system. Completing registration does not guarantee acceptance. Please await notification from the organizer by 12 June 2025.