About the Webinar

The Asia Pacific FMCG sector has demonstrated resilience, achieving +2.7% growth driven primarily by volume in 2024 – a significant shift from the price-led growth of previous years. As we move into 2025, new macroeconomic uncertainties surrounding tariffs, trade, and technology create challenges and opportunities. 

Join us for an insightful webinar designed to equip FMCG leaders with timely insights to navigate this evolving landscape and accelerate growth in 2025. We will dissect the APAC FMCG market from three critical angles: 

• State of FMCG: We will explore the factors fueling the volume growth through market, channel, and industry lenses. We will present exclusive insights from analyzing over 1000 decomposition models so you can strategize on what levers to drive growth.  

• Learn from Winners: Discover the success secrets of top-performing FMCG brands. We’ve analyzed over 258,000 brands and produced actionable case studies to inspire your growth strategy.  
• Tap into Consumer Needs: Capitalize on key ‘Wealth’ (spending shifts, purchase behaviors) and ‘Health’ (concerns, needs) trends. Identify innovation opportunities to meet your consumer priorities and drive volume growth.  

Ting Szu Tan
Regional Director, APAC GCO Consulting and Insights
NielsenIQ

Rena Kim
Regional Associate Director, Consumer Panel
NielsenIQ

Wei Cheng Lee
Regional Senior Manager, APAC GCO Consulting and Insights
NielsenIQ